Toronto, Canada –
Rogers Wireless put on a free concert in Toronto at the corner of Portland and Queen St. West on a beautiful sunny August afternoon. The event was put together by our good friends at The Hive. It was a refreshing break from the regular work week activities of the city, and attracted hundreds of young music lovers just by word of mouth and these posters spread across the city.
The price of admission was an old record album, tape or 8 track. Then they piled them all into a dumpster and exploded them to the delight of screaming 18 year olds. I wept silently.
In addition to free food and drinks, Rogers also provided some incredible entertainment in the form of indie rock band Mobile . They did a fantastic job rocking the crowd and Rogers sold a few cell phones. But in the end, isn’t that what it’s all about?