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BIG GIG – CONCERT POSTER

Toronto, Canada

Rogers Wireless put on a free concert in Toronto at the corner of Portland and Queen St. West on a beautiful sunny August afternoon. The event was put together by our good friends at The Hive. It was a refreshing break from the regular work week activities of the city, and attracted hundreds of young music lovers just by word of mouth and these posters spread across the city.

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The price of admission was an old record album, tape or 8 track. Then they piled them all into a dumpster and exploded them to the delight of screaming 18 year olds. I wept silently.

In addition to free food and drinks, Rogers also provided some incredible entertainment in the form of indie rock band Mobile . They did a fantastic job rocking the crowd and Rogers sold a few cell phones. But in the end, isn’t that what it’s all about?

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  • http://www.thehelpinghandle.com Alberto

    I was at this. I remember that they plastered these posters all over the city. I think Rogers got in trouble because they stuck them on city garbage cans and newspaper boxes – Which is a big no no. Good concert.


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