The “Action Sports Industry” (ASI) is geared for Skate boarders, Surfers, Snowboarders and any other kind of board driven sports enthusiast I may be overlooking as I write this.
ASI is filled with adrenaline driven and very passionate and active (Duh!) individuals who love pushing the limits of both their sport and lifestyle. They are loyal to and approve of authentic brands and despise posers. Needless to say It’s a fun industry to design for.
Much of the problem however has nothing to do with the art itself but rather it’s individuals who tend to be jealous of others success and their failure to market themselves in a commercial sense. If an illustrator can be successful in both arenas it makes art snobs feel threatened so the best defense is to talk down illustration as if it cannot apply to the fine arts market.
This tutorial will walk you through my illustrative design solution for several BMX bike graphics.