Allot of thought has gone into this simple retail bag. It’s more than just a means to carry home a pair of Lee jeans. It also has life well beyond the sale. Creative application and a positive branding message about the company’s environmental stance. Very fun.
With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers.
To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The Never Wasted shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. Word spread, footfall increased and the initial production of 3000 bags went on to another 10,000.