Toronto, Ontario –
Corona has always been a “brand with one foot in the sand” (I just made that up). Toronto design studio Shikatani Lacroix has done an excellent job creating 9 limited edition bottles that capture that spirit with colourful vector illustrations.
“Now that’s a wrap! To promote Corona Extra’s spring campaign, Find your beach, Modelo Molson Imports commissioned Shikatani Lacroix to create nine Collector’s Edition bottle designs, each one a collage of relaxation related imagery such as mountains, lakes, beaches and cottage country.
The objective of the campaign is to help consumers find their happy place, wherever and whatever that may be. The designs reflect Corona’s personality as an approachable, confident, smart, timeless, easy going and fun loving premium quality brand.
The colourful images are shrink wrapped on the glass bottles. Since the neck of the bottle is all that is visible in the 6-pack carrier, creative design elements were added to the carrier and to the neck of the bottles to help add excitement and interest.
The packaging design has been so well received it has already won a 2011 PAC Packaging Competition Award.”