The Grand America is a luxury hotel in Salt Lake City, UT. With 775 rooms, the 24-story hotel is one of the select few to earn the title of AAA Five Diamond Hotel. Apart from fancy rooms with “Murano crystal chandeliers, handcrafted Richelieu furniture, English wool carpets, Carrera Italian marble, and the finest fabrics,” the hotel features a handful of high-end stores, including the brand new JouJou: A Curious Boutique for Toys and Treats. Local firm Struck was in charge of developing this whole new little world.
Take a look at Monsterpiece theatre. An imaginative approach to retail interaction with children. What a great idea:
The inspiration behind Jou Jou came from StruckAxiom, a digital-forward, creative agency led by executive creative director Brent Watts.
“We wanted to create more than just a toy store,” Brent said. “We wanted to create a whimsical haven for childlike curiosity where all generations could come to explore, feel wonder, connect to one another and leave feeling happier.”
In order to create this whimsical haven, we considered how each small design element would function as a whole.
“We connected all the pieces of the project and directed the work of all the talented craftsmen,” Kevin said. “We are pleased with every element, craftsman and artist. Jou Jou is definitely a place where ideas become reality and the imagination can be set free.”