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(video) LEGO – Augmented Reality Retail Displays

Toronto, Canada

lego augmented reality
Yesterday, my daughter pulled me into a Lego Store to show me this incredible retail display that had me playing like a kid.
So smart. So innovative, and a perfect match for a product that is anchored in our memories as a brand who believes in creativity. Well done Lego.

Basically, you just hold up a box to the camera-equipped monitors and the product comes to life before your eyes. My daughter thought it was cool and walked away. I stood there like I was looking into the future. One single, nerdy tear running down my cheek.


lego augmented reality

vector lego

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  • You have to try this for yourself.
    It’s terrific.

  • George Dickel

    I remember these Digital Box. It was a terrific idea. And Do you watch new promotional video Lego with AR, I think this is a big step from Digital Box. By the way, do you know how the company was created? If you don’t know , u can read here –

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