Superfad gets Magnetic
Titles for FOTB were created by Nando Costa through the use of macro motion pictures and materials with magnetic properties.
The choice of materials was driven by the desire to graphically represent the concepts of attraction and repulsion. The idea that graphic artists of all sorts attend events such as FOTB because they are inspired and therefore attracted to each other’s work, while at the same time often competing in the same fields as peers, which represents the repulsion factor.
Music by Darrin Wiener – music.wiener.us & Marcelo Baldin – combustion.ws
Süperfad Creative Director Nando Costa created this year’s Flash On The Beach titles utilizing macro motion photography and magnetic properties. Silver toned and achingly beautiful, the piece and selected materials represent attraction and repulsion. Now in its fifth year, FOTB is taking place this week, September 26th – 29th in Brighton, UK and features presentations from design luminaries from around the world. Each year graphic artists attend FOTB because they are inspired and attracted to each other’s work, while simultaneously competing with peers and experiencing opposition or resistance. It is this duality that informed Costa’s title treatment now being shown at the conference.