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Marcos Chin – Lava Life

New York, USA –

Lavalife.com has been a leading online dating site for over 10 years in Canada. There is no doubt that this advertising campaign had a great deal to do with that (2002-2005). Marcos Chin‘s unique illustration style was the engine behind this campaign’s success. Fantastic copy writing and art direction as well. Here are a few of our favorites:


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MARCOS CHIN graduated from the Ontario College of Art and Design, in Toronto, Canada. Since then, his work has appeared on book covers, advertisements, fashion catalogues, magazines, and CD covers. He has received a gold medal from the Society of Illustrators Los Angeles, and has had his work published in numerous award annuals such as Communication Arts and American Illustration.

Perhaps the most recognizable work amidst his portfolio are the illustrations he has done for Lavalife’s international advertising campaign; appearing on subways, billboards, print and online.

Marcos has given lectures throughout the US and Canada and currently lives in New York City, where he teaches Fashion Illustration at the School of Visual Arts.

HOLLYWOOD BOLLYWOOD – FASHION CARES AD

Toronto, Canada

Fashion Cares is one of the most incredible HIV/AIDS fund raisers in North America. Their impact on the fight against this terrible disease has been known for over 20 years.Since 1987, Fashion Cares has raised nearly $10 million dollars for the AIDS Committee of Toronto. As this annual event enters its third decade, expect plenty of new fashion, new faces and a fascinating new location. With more drama, more fabulous fashion and even more exceptional entertainment, this year’s gala promises to be bigger and better than ever.

“Canada’s largest AIDS fundraiser…has simply become one extraordinary event, imagine Halloween, a high school prom and New Year’s Eve all rolled into one!”

Toronto Star

“Fashion Cares has evolved way beyond a fashion show — it’s more like an entertainment spectacle.”

Eye Weekly

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Every year a new theme is selected (This year is PEEP). 2005’s theme was Hollywood Bollywood.This is an ad that ran in the show’s program. It tastefully merges the AIDS ribbon with a compassionate image of an Indian female.The quote in the ad reads:

“You must be the change you wish to see in the world”- Mahatma Ghandi

An appropriate sentiment that is even more true today.