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RasTa at the ROM – Visual design for The Royal Ontario Museum

By Adam Jarvis
Creative Director, VECTORVAULT

This Summer I was very honoured to be asked to work on the movie poster and emblem for a documentary called “RasTa – A Soul’s Journey“. Donisha Prendergast is the Grand Daughter of the legendary Bob Marley, and her travels have taken her to the four corners of the world to discover the roots of RasTafari.

“We are pleased and proud to be a part of such an innovative program,” said ROM representatives, Dr. Julian Siggers and Dr. Silvia Forni, who pushed the initiative forward. “It is important to us to be a leader and make a contribution to the Black community”.

Vectorvault has been called upon once again to develop visuals for an Exhibit at The Royal Ontario Museum in Toronto during the month of February for Black History Month. Once again, I am thrilled to be a part of it. Here is the design for the invitation:

rasta at the rom

The technique for this design was created using vector art. Learn more about it here.
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This project requires a certain level of style and sophistication. Yet still have the flexibility to translate across several mediums. All of the imagery was drawn from The Vectorvault Vector Library. I wanted to make sure that it could live with the visual design of the film. I learned allot about the importance of symbolism from Tyson Brown. A RasTa himself with a passion for world history and the significance of RasTafari within it. He kept me on track.

If you are in Toronto during February, please visit The ROM and explore the rich history surrounding this mysterious and often misunderstood religion.

It’s been a great experience…
Continued…