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Buy Graphic Design Book – Logo Design Love

A Guide to Creating Iconic Brand Identities

by David Airey
Logo Design Love: A Guide to Creating Iconic Brand Identities by David Airey

Feed your bookshelf

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. – Tom Geismar, Chermayeff & Geismar
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In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
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David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
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Readers will learn:

Why one logo is more effective than another
How to create their own iconic designs
What sets some designers above the rest
Best practices for working with clients
25 practical design tips for creating logos that last
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Trace your bitmaps with Vector Magic
Trace your bitmaps with Vector Magic


These books will inspire you:

Threadless t-shirts

T-shirts are walking vector art galleries

Very few do it better than Threadless. They seem to be a magnetic source for some of the best vector illustrators around and their success is no doubt magnified by the customers who gobble up these cotton billboards.
treadless The Yeti on Vacationby Malo Tocquer
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Take a closer look at Threadlesss

If you want to see what a decade of t-shirt design genius looks like, pick up the Threadless Book. It makes an excellent addition to your design library and a terrific gift for that person who has it all. Check it out:

Vector Book: Threadless: Ten Years of T-shirts

Vector Book: Threadless: Ten Years of T-shirts


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Buy Vector Art Design Books

Extra Extra Read all about it

Part of being a great designer is constantly educating yourself with the latest trends. But also taking time to see where design has been. These 4 selections are highly recommended and hold their own place in the Vectorvault Studio Library.
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Whenever someone here is stuck for an idea, these offer a boost of inspiration. We hope that they do the same for you. Enjoy:
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(VIDEO) Dubai Graphic Encyclopedia – Brussels Sprout

Brusselssprout is a free curatorial magazine on contemporary thinking and emergent art. It aims to become an open, independent and alternative platform offering content related to the artistic and cultural world.

It strives, with the help of the curatorial endeavours of artists and projects that can contribute a different layer to the ever more monopolized artistic scene.

The third issue is “Dubai Graphic and Visual Encyclopedia”, Dubai Manifesto 3/3. Adapted for the latest electronic devices (Ipad, Kindle, etc), Brusselssprout can be downloaded quarterly in ePub and PDF format from the magazine’s official website.

To consider compiling an encyclopedia (of any kind) in post-Wikipedia times is an exercise in emotional withdrawal. From a position of bewilderment and confusion we choose to act by producing and employing another tool from the land of the naive and outdated, represented by encyclopedic work, devoid of all logic and meaning considering current cultural conditions and speed. What the first edition Dubai graphic and visual encyclopedia presents is a reality that acts as a counterpoint to all the excess of attempts to decipher and understand Dubai. Attempts that are mostly unable to uncover items that shed light on the question ‘What’s it all about’?

Source: arch daily

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