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Domino’s Handmade Pan Pizza Box

by Crispin Porter + Bogusky

Domino’s Handmade Pan Pizza box

Delivering a Classic Twist (in 30 minutes or it’s free)

“CP+B just created the pizza boxes for Domino’s new Handmade Pan Pizza and we wanted to share the designs with you. The box’s design centers around Domino’s commitment to transparency, by exposing a “dirty little secret” of the pizza business; most of the pan pizzas that people are eating are made with frozen dough. Domino’s, however, uses fresh dough that’s never frozen. To highlight this, CP+B created the nearly all-black box as a visual reminder that the pizza inside was both handmade and baked directly in a pan, while the outside of the box is loaded with fun facts. Like how it took three whole years to develop, and how each is made with fresh.”

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More images here.

Via: lovelypackage

Bombay Sapphire Self-Illuminating Package by Yehrin Tong

Webb deVlam has created packaging for gin brand Bombay Sapphire that illuminates when the box is lifted off of the shelves. Absolutely brilliant (pardon the pun, but it’s appropriate here).

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The packaging features a vector illustration by Yehrin Tong that has been produced in electroluminescent ink. The animated effect is created with the help of an electric current from a small battery at the bottom of the pack and a hidden mechanical switch is triggered when the packaging is picked up from the shelf. And Voila! –

Let there be light.

Bombay Sapphire Yehrin Tong electroluminescent Illuminating Package

Yehrin Tong has done an incredible job injecting new energy (literally) into this established brand.

About the artist:

After graduating from Central Saint Martins with a degree in graphic design, Yehrin designed artwork for independent music labels, working with artists she met while regularly haunting the underground club scene of London.Her main interests lie in creating illusory, eye-boggling patterns and typographical illustration. Work has encompassed billboards, taxi cabs, elaborate repeat patterns and embroidery prints for fashion, as well as typographic cover and editorial illustrations.Yehrin’s work is complex and intricate. Simple and minimal rarely come into her vocabulary.

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