Toronto, Ontario –
Adam Jarvis is a creative director. He has enjoyed a successful 14 year career building brands for some of the world’s most noticeable names. Adam is also a classically trained painter and illustrator. These two sides of his creative life have been in constant conflict for many years. The strategic side of his brain and the free spirited artistic side finally collided in the form of an art show entitled BRANDED. The show consisted of 12 female vector portraits created entirely out of logos. See how many you can find.
“My business life has been focused on building brands – designingadvertisements that sell things.
My artistic life has primarily been about the female form – painting portraits of women as powerful and magical characters.
Shortly after the birth of my daughter Olivia this year, I stumbled upon a place in which the two collide.
My new collection BRANDED is a series of 12 portraits. 4 of which are multi-layerd between 5 sheets of glass. Each digitally created piece is comprised from a pool of thousands of logos collected across my career as a graphic designer.
The subjects are also brands themselves. Transformed into goddesses of capitalism.
As consumers, are we defined by the brands we buy?Collectively are we the sum of our purchases?
The answer is the question – BRANDED
Dedicated to my wife Natalie, my daughter Olivia,
and the memory of Gerald Caracciolo (June 22, 1957 – May 25, 2006)”
– From the BRANDED gallery program by Adam Jarvis
In addition, Adam also composed small poems to accompany each of his pieces to give you a sense of personality for each. The idea was that if a customer would identify with a piece on a personal level, they would take her home. His instincts were correct. All of these prints sold out.