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American Airlines Branding Takes Off It’s first facelift in over 45 years Futurebrand has been challenged to visually modernize one of America’s most iconic brands. American Airlines has unveiled this new Visual Identity. There was no doubt any change for a brand of this scale and history would be met with some polarizing opinions. Those [...]
Microsoft’s 25-year-old logo just got a facelift. As of today, customers will begin to see the company’s new trademark throughout Microsoft’s websites and on new TV ads. The new corporate symbol will also gradually appear on products in Microsoft’s retail store, per the company blog. Microsoft’s Jeff Hansen (General Manager, Brand Strategy, Microsoft) told the [...]
The Original Logos of Tech Companies Were All Terrible
Via: Gizmodo Yikes. Some of these logos are downright awful. Take a look at the rest here. Thanks for this one Lonewolf. Check out the development – well into the future. Graphic design is important. It changes the world because it changes how we see it. Very interesting to see how these brands blossomed along [...]
Check out this classy set of stationary for The Matchbox Studio. Well designed and produced with care making it a home run. “The Matchbox Studio is a boutique design studio focusing in Print and Interactive media. We used several specialty printing techniques, which include three florescent inks, one metallic silver ink, custom stamps, and blind [...]
Stockholm – Tygverket is a popular fabric shop in Sweden. №10 has finally put together this stunning brand identity that makes me want to go out and buy a sewing machine. Colourful, contemporary and fun. Everything that a fabric store should be. Excellent work. “Tygverket(ruff english translation: Fabric department) is one of Stockholms largest and [...]
I was very flattered when I was approached by Len Henry of Fashcam to design a logo for the film RasTa – A Soul’s Journey. Unlike branding for beer or chocolate bars (both of which I have done to death by the way), RasTa would require a considerable amount of thought and respect. Donisha Prendergast, [...]
The clever kids over at inspiredology have scoured the world for a collection of logos that are worth taken notice of. In a world so saturated with branding, great design seems to get lost. Every now and then we like to put the focus on the few who are doing it right. See all 120. [...]
Toronto, Ontario – Adam Jarvis is a creative director. He has enjoyed a successful 14 year career building brands for some of the world’s most noticeable names. Adam is also a classically trained painter and illustrator. These two sides of his creative life have been in constant conflict for many years. The strategic side [...]
