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Buy Gold & Silver Book – New Metallic Graphics

Gold & Silver
New Metallic Graphics
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Gold and silver always incite a peculiar curiosity in humans with mesmerising glares. Unlike colours perceivable under normal light, metallic colours add lustre to surfaces as they glare even in the dimmest light. ?istorical uses of precious metals such as gold, silver and bronze have endowed these shiny tones with ideas, such as deity, wealth and brilliance.

Gold & Silver book New Metallic Graphics

Advanced techniques and cheaper production costs today however require designers use metallic tones with greater sensitivity. Coming after Black & White and Multicolour, Gold & Silver is the third of viction:ary’s colour-themed series PALETTE which singly focuses on the dynamic play of metallic ink and materials in graphical designs. Featuring a vast collection of direct mails, stationery, catalogues, events, corporate identities, etc., the title surveys how designers capture the essence of commitment, visions, valued traditions or simply the glittery appeal in the different guises of gold, silver and copper tones. Techniques include gilding, pure gold plating, metallic coatings, anodising, etc. that are fascinating to touch and see.

Via: rice-creative
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Buy Graphic Design Book – Logo Design Love

A Guide to Creating Iconic Brand Identities

by David Airey
Logo Design Love: A Guide to Creating Iconic Brand Identities by David Airey

Feed your bookshelf

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. – Tom Geismar, Chermayeff & Geismar
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In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
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David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
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Readers will learn:

Why one logo is more effective than another
How to create their own iconic designs
What sets some designers above the rest
Best practices for working with clients
25 practical design tips for creating logos that last
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