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Now, I’ll be the first to admit that I am not a Kanye West fan. I remember when Hip Hop music was less about fur coats and fame and more about actually saying something. Hip Pop (in my humble opinion) has lost it’s way.

I know. I sound like an old man. But I’m affraid that they just don’t make it like they used to. Sorry kids.

Heartless” has been another hit for this producer turned astoundingly arrogant rap star. That being said, legendary music video director Hype Williams has refined the medium here with a truly mouth-watering feast for the eyes.

Vectorvault members will appreciate this imaginative approach. Aside from Kanye’s Huckstable sweater, I’m digging this video bad. Well done. Click the image below (embed was disabled).

*Alright, the song’s growing on me. Apologies to Mr. West.