Yesterday, my daughter pulled me into a Lego Store to show me this incredible retail display that had me playing like a kid.
So smart. So innovative, and a perfect match for a product that is anchored in our memories as a brand who believes in creativity. Well done Lego.
Basically, you just hold up a box to the camera-equipped monitors and the product comes to life before your eyes. My daughter thought it was cool and walked away. I stood there like I was looking into the future. One single, nerdy tear running down my cheek.