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Bombay Sapphire Self-Illuminating Package by Yehrin Tong

Webb deVlam has created packaging for gin brand Bombay Sapphire that illuminates when the box is lifted off of the shelves. Absolutely brilliant (pardon the pun, but it’s appropriate here).

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The packaging features a vector illustration by Yehrin Tong that has been produced in electroluminescent ink. The animated effect is created with the help of an electric current from a small battery at the bottom of the pack and a hidden mechanical switch is triggered when the packaging is picked up from the shelf. And Voila! –

Let there be light.

Bombay Sapphire Yehrin Tong electroluminescent Illuminating Package

Yehrin Tong has done an incredible job injecting new energy (literally) into this established brand.

About the artist:

After graduating from Central Saint Martins with a degree in graphic design, Yehrin designed artwork for independent music labels, working with artists she met while regularly haunting the underground club scene of London.Her main interests lie in creating illusory, eye-boggling patterns and typographical illustration. Work has encompassed billboards, taxi cabs, elaborate repeat patterns and embroidery prints for fashion, as well as typographic cover and editorial illustrations.Yehrin’s work is complex and intricate. Simple and minimal rarely come into her vocabulary.

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Essential 1800 – Design your own bottle contest

Fact: Tequila and I do not get along.
A long time ago, I foolishly challenged my friend’s manhood with a bottle of “Mexican Fire Water” and successfully drank him under the table. I won. Or at least I thought that I won until I crawled out of a cab (literally) in front of my building. The next 6 hours are a blur of me weeping into my toilet bowl and vowing to NEVER touch the stuff as long as I live. That was over 8 years ago. To this day, Tequila and I don’t speak.

However, Vectorvault operatives uncovered this design contest that merges Tequila and digital art. Essential 1800 is a premium tequila with an interesting challenge that we are passing on to the Vectorvault community: Design your own bottle

When researching this brand: approach with caution. Respect the beverage.