I love projects like this.
Speed. Variety and a great group of work.
The packaging features a vector illustration by Yehrin Tong that has been produced in electroluminescent ink. The animated effect is created with the help of an electric current from a small battery at the bottom of the pack and a hidden mechanical switch is triggered when the packaging is picked up from the shelf. And Voila! –
Let there be light.
Yehrin Tong has done an incredible job injecting new energy (literally) into this established brand.
About the artist:
After graduating from Central Saint Martins with a degree in graphic design, Yehrin designed artwork for independent music labels, working with artists she met while regularly haunting the underground club scene of London.Her main interests lie in creating illusory, eye-boggling patterns and typographical illustration. Work has encompassed billboards, taxi cabs, elaborate repeat patterns and embroidery prints for fashion, as well as typographic cover and editorial illustrations.Yehrin’s work is complex and intricate. Simple and minimal rarely come into her vocabulary.
Conceptual brand and packaging design for Cala a Spanish sparkling wine label.
Via: The Dieline
“Cala” in Spanish means “cove”. The main characteristic that the logo tries to capture are fluid, continuous, and elegant. A custom type is created using angles formed by the shape of a star, with interlocking illustration of grapes formation under the type as integrated part of the logo.”
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