Advertising Agency: Publicis Conseil Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Olivier Altmann
Copywriter: Thierry Lebec
Art Director: Benedicte Potel
Now your sky-rocketing debt is colour coded to an exact shade. Pantone has partnered with Visa to produce these striking card designs based on their industry-standard colour system.
Here’s what each colour may say about you:
PANTONE 14-0941 TPX Beeswax Warm, Sincere, Generous
PANTONE 16-1452 TPX Firecracker Cheerful, Dynamic, Tuned In
PANTONE 15-3817 TPX Lavender Insightful, Intuitive, Spiritual
PANTONE 18-4039 TPX Regatta Trustworthy, Noble, Generous
PANTONE 15-4825 TPX Blue Curacao Sensuous, Tender, Inviting
If pouring over color swatches at Home Depot leaves you overwhelmed, the Rubitone could make the process easier by helping to assess your options in a form that nerds can understand. Unlike a traditional Rubik’s cube, the object here is not to solve it, but to match colors that might look good in a bedroom or living space. The problem is that Rubitone is only a concept, so my walls will just have to stay plain and white for now.
]Concept by Ignacio Pilotto. Not intended to be a commercial product. There is no affiliation between Pantone, Inc. and the Rubitone.
PANTONE® and other Pantone, Inc. trademarks and copyrights are the property of, and are used with the written permission of, Pantone, Inc. PANTONE Color identification is solely for artistic purposes and not intended to be used for specification. All rights reserved.