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Ideo Architekci Corporate Identity.

– Poland

For Brands has done a superb job on this branding exercise. Logical and lively and just what the doctor ordered. Nicely done.


Ideo Architekci – Corporate Identity.

Yellow is the new Black

Branding of Ideo Architekci studio from Wroclaw, working on both interior & exterior design, was an incredible experience thanks to both an open-minded owner and clearly set goals.

The idea behind the logo is ‘maximum of flexibility’ & adjustable logo size and shape based on the ‘Cross Grid’ system.
The basic logo shape expands on different media. The logo becomes a living form, filling out the space & adjusting itself to the ID area.

The ‘Cross Grid’ system gives also a great possibility to create a ‘text fields’ inside the logo ID structure.
It might be used for various purposes within ID or any other promotional materials.

On the basis of the new flexible logo system, we have designed all necessary corporate materials plus extra elements such as tape, marking spray & yellow markers.

The most characteristic element of the new identity is the design of business cards. They’re made of 3mm transparent material in which the refracting light creates interesting logo reflections depending on the angle of looking at their edges.
The whole branding process was complemented by a web design and brand manual standardizing the use of the new identity.

via Behance

ideo architekci corporate identity branding

Beltaine – Poster and CD Design – Polish Folk?

The Polish music group BELTAINE was created in the year of 2002. After a time of evolving and variations it shaped up into a group of seven musicians.

What makes this group special is an ability to conjoin different styles of music: they successfully commix a traditional irish, scottish, breton music (also a classical indian music) with contemporary one. What’s more, it’s characteristic of them to use the variety of instruments. These are not only traditional ones, such as fiddle, bouzuki, mandoline, whistles, bodhran, bombard, accordion or gaita pipes but they use rare percussion instruments (such as: tabla, cajon, darabuka, djembe) and electric, bass guitar or percussion as well.

We were very impressed with the artwork used on their posters and cd covers. It certainly helps the band to stand out and gives folk music an entirely different persona.

beltaine poland folk music poster cd free vector downloads vectorvault

Their performances mostly turn into a specific musical dialog between the band and the audience. Rich set of instruments combined with an exceptional vivaciousness, spontaneity and great loads of good humor contribute to the originality of the band putting BELTAINE among on of the most popular folk groups in Poland.

Learn more about the band here.