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RasTa at the ROM – Vectorvault

Black History Month at the Royal Ontario Museum, kicks off in Toronto with RasTa at the ROM.
Featuring the documentary RasTa: A Soul’s Journey. The journey of Rita and Bob Marley‘s Granddaughter Donisha Prendergast, searching the world for the roots of Rastafari.
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Come and celebrate African & Caribbean Cultural Heritage Day with the whole family. Check out the exclusive discount coupon code at the bottom of this post. Don’t miss this historic occasion!

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Donisha Prendergast, Granddaughter of Rita and Bob Marley

Ancient Design Principals Matched With Modern Technique

This is the premier design project for Vectorvault. And what an assignment to be awarded. Every step of the way has been an education and an opportunity to apply the design principals of Vectorvault across several mediums.

Mathematics are at the heart of ancient African culture. Geometry and measurement play a role in architecture as well as the art of that period. Vector art is also based on math. The synergies between ancient and modern techniques allowed this project to flourish. Even with a small dedicated team, and tight timelines, it was the foundation of vector art that allowed this project to be launched on time and on budget…
Continued…

RasTa at the ROM – Visual design for The Royal Ontario Museum

By Adam Jarvis
Creative Director, VECTORVAULT

This Summer I was very honoured to be asked to work on the movie poster and emblem for a documentary called “RasTa – A Soul’s Journey“. Donisha Prendergast is the Grand Daughter of the legendary Bob Marley, and her travels have taken her to the four corners of the world to discover the roots of RasTafari.

“We are pleased and proud to be a part of such an innovative program,” said ROM representatives, Dr. Julian Siggers and Dr. Silvia Forni, who pushed the initiative forward. “It is important to us to be a leader and make a contribution to the Black community”.

Vectorvault has been called upon once again to develop visuals for an Exhibit at The Royal Ontario Museum in Toronto during the month of February for Black History Month. Once again, I am thrilled to be a part of it. Here is the design for the invitation:

rasta at the rom

The technique for this design was created using vector art. Learn more about it here.

This project requires a certain level of style and sophistication. Yet still have the flexibility to translate across several mediums. All of the imagery was drawn from The Vectorvault Vector Library. I wanted to make sure that it could live with the visual design of the film. I learned allot about the importance of symbolism from Tyson Brown. A RasTa himself with a passion for world history and the significance of RasTafari within it. He kept me on track.

If you are in Toronto during February, please visit The ROM and explore the rich history surrounding this mysterious and often misunderstood religion.

It’s been a great experience…
Continued…

RasTa Live Event – My Speech

Last night, I was asked to speak at a film premier party smack dab in the “eye of the TIFF hurricane”. A special night for me. One that I will not soon forget.
I added my speech to the end of the post below. If you are interested in hearing what I had to say click the image and scroll to the bottom of the post:

An evening that really changed me as an artist and a person.

(VIDEO) RasTa – Movie Poster

UPDATE – RasTa Live Event

On Saturday September 10, 2011 I was asked to speak about the design surrounding the film. It turned out to be one of the highlights in my career as an artist. I wanted to share it with you.

* Please read my speech at the bottom of this post.

Toronto, Ontario,

Adam Jarvis – At long last, I have completed a very important project. I wanted to share it with you and hopefully get some feedback. In turn, perhaps you could pass it on to someone who might dig it. It would mean allot to me. Thanks.

rasta-movie-header

When I was approached by Len Henry of Fashcam to work on a logo for a featured length documentary about RasTafari – I was very honoured. Working closely with Len and Corwin Hall of Yaudie, we developed a logo that captured the spirit of the movement.

This project presented a grand opportunity for me to educate myself on the religion. What I was not expecting, was to reach such artistic depths within myself. It pushed me to create something, then elevate it into a “work of art”.

A large bulk on my creativity ends up here on Vectorvault. It is my lover letter to vector art and my favourite software Adobe Illustrator. But this project required me to activate the Photoshop side of my brain as well.

With countless layers and textures, this poster finally came to fruition. “It” let me know when “it” was finished.

As a Creative Director with over 16 years behind me, I can honestly say that this project was far more enjoyable than any “ad” I have ever done. I enjoyed the process of reading faces and revealing the story through images…

Interested is learning more? Continued…

Vector Bob Marley portrait



bobmarley-wpap, originally uploaded by prayitnowidodo.

Bob Marley is the greatest superstar that this planet has ever known (take that Elvis). MJ came close, but Bob is on the level of a prophet not a pop star. His music transcends race, nationality and age.

Prayitnowidodo has created this amazing image that captures the smile that defined the Rastafari movement.

Great job.