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BIG GIG – CONCERT POSTER

Toronto, Canada

Rogers Wireless put on a free concert in Toronto at the corner of Portland and Queen St. West on a beautiful sunny August afternoon. The event was put together by our good friends at The Hive. It was a refreshing break from the regular work week activities of the city, and attracted hundreds of young music lovers just by word of mouth and these posters spread across the city.

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The price of admission was an old record album, tape or 8 track. Then they piled them all into a dumpster and exploded them to the delight of screaming 18 year olds. I wept silently.

In addition to free food and drinks, Rogers also provided some incredible entertainment in the form of indie rock band Mobile . They did a fantastic job rocking the crowd and Rogers sold a few cell phones. But in the end, isn’t that what it’s all about?

HOLLYWOOD BOLLYWOOD – FASHION CARES AD

Toronto, Canada

Fashion Cares is one of the most incredible HIV/AIDS fund raisers in North America. Their impact on the fight against this terrible disease has been known for over 20 years.Since 1987, Fashion Cares has raised nearly $10 million dollars for the AIDS Committee of Toronto. As this annual event enters its third decade, expect plenty of new fashion, new faces and a fascinating new location. With more drama, more fabulous fashion and even more exceptional entertainment, this year’s gala promises to be bigger and better than ever.

“Canada’s largest AIDS fundraiser…has simply become one extraordinary event, imagine Halloween, a high school prom and New Year’s Eve all rolled into one!”

Toronto Star

“Fashion Cares has evolved way beyond a fashion show — it’s more like an entertainment spectacle.”

Eye Weekly

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Every year a new theme is selected (This year is PEEP). 2005’s theme was Hollywood Bollywood.This is an ad that ran in the show’s program. It tastefully merges the AIDS ribbon with a compassionate image of an Indian female.The quote in the ad reads:

“You must be the change you wish to see in the world”- Mahatma Ghandi

An appropriate sentiment that is even more true today.