SOME TIPS TO GIVE YOUR NEWSLETTER A BOOST
Our patience will achieve more than our force.
– Edmund Burke (1729 – 1797)
JUST WANTED TO SHARE MY PERSPECTIVE
Now, by no stretch of the imagination am I the newsletter guru. Every newsletter launch I do is a learning experience. I still make mistakes. It’s the only thing that qualifies me to write this post – my mistakes. And believe me, there are some doozies.
I have found, that with good strategy and a commitment to see things through, objectives can be met. Even in this challenging economy. But it’s getting more difficult each day. The “robots” are getting smarter and more paranoid about suspicious marketing. So you have to think one step ahead and work within very specific guidelines if you want to get through. I can help with that.
I’ve run a handful of newsletter campaigns. But the ones that I am the most proud of are the ones I did for AWASH Eco Systems, Miller Genuine Draft, Adidas, Visa, my own personal self-promotion mailers and of course Vectorvault (my baby).
Here’s what I’ve learned along the way:
MAKE A LIST – CHECK IT TWICE
A solid mailing list is very important. If it’s not populated with the right targets, your beautiful newsletter may fall on deaf ears. So don’t bombard “Aunt Shelly” with your band’s latest video upload. It gets tired quick and it’s also not free. You pay for every delivery, so make it count. Your Piggy bank will thank you for it.
I use LinkedIn as a fine resource to network properly. But I also export my clients from my Freshbooks Account (highly recommended) as well as my store, my blog, my personal site and the handful of business cards that I pick up along the way. Having some kind of social media presence takes time. Start by setting yours up today. (I can help with that too)
Sort your contacts into groups. Organize those groups into categories that make sense. You may need to promote to several groups or be very targeted. It is time consuming in the beginning, but a real cost-saver down the road.
Jeff Nolan of Nolan Interactive set me up with a piece of online software called Interspire Email Marketer. I actually really like it. It has a very intuitive dashboard, great reporting and it plays nice with many other applications. My blog registration fills up on auto pilot, but I also reach out to artists every day encouraging them to sign up.
Jeff has graciously thrown in an exclusive discount offer to help beef up this post a bit and get you excited about changing your communication strategy. Together, we offer cost effective ways to get it moving for you. Look into it:
*Thanks for the offer Jeff. It sure helped me out.