Melting bad habits.
That Winter was brutal. Not just because of the crummy temperatures and ice storms either. This season was tremendously difficult to keep pace with and predict. Perhaps it’s because I’m not as sharp as I once was. Or maybe the game has changed so much that my skill set was not equipped to stay on the same frequency. Who knows.
But now that Spring is slowly beginning to make an appearance, I have made a vow to myself to change with the seasons. Making destiny bend to my will is not realistic. But tuning my internal compass to predict the patterns may be a better way to approach things.
Thanks for sticking with us. Your feedback and involvement has made a difference. I just think now it’s up to me to listen to that input a little closer. And ultimately reacting to it in a constructive way.
Is there any sweeter sound than the trickling of melting snow?
This time the objective is Marketing
Last July, Vectorvault was fortunate enough to be introduced to the Research and Development Team at Niagara College. They have been building some key infrastructure for us. And as we “Round Third” on this project’s completion, we find ourselves working with another talented Niagara College group. This time, specifically related to Marketing. Lighting apparently, can strike twice.
Vectorvault presented as a project
July seems like a long time ago as I braved some deadly weather to drive to Niagara on the Lake Today. I met with Professor Malcolm H. and David D – Great guys. Both of them made me feel very at ease, and had nothing but high praise for the second year Marketing class that I presented to Today.
I think that it went well. Most of it was just speaking about where Vectorvault came from and where it fit in the marketplace. I raced through allot of slides and tried my best to “boil it down” the best that I could.
Optimistic and Supportive
As I rolled my eyes across the faces in the room today, I could see “the wheels turning”. I hope that will translate into some creative approaches and curiosity. I am confident that wherever it ends up, Vectorvault will be advantaged by alternative perspectives and imaginative solutions.
I’m looking forward to watching it unfold. And I’m providing all the ingredients necessary for an ambitious team to really stand out. I’m excited for them and us.
Malcolm, David and the entire class, Thanks for listening today. Just remember, I’m listening as well. Let’s keep the lines of communication open along with our minds. Good luck.
* Expand this post for some vector inspiration:
American Airlines Branding Takes Off
It’s first facelift in over 45 years
Futurebrand has been challenged to visually modernize one of America’s most iconic brands.
American Airlines has unveiled this new Visual Identity. There was no doubt any change for a brand of this scale and history would be met with some polarizing opinions. Those conversations however, are creating one incredible side effect: Brand Awareness.
Futurebrand has done a marvellous job executing. Now, it belongs to the customers. What will they think.
What do you think?
Is it enough to re-energize the brand in this competitive landscape?
I suppose time will tell.
Start a conversation about wherever you like.
American Airlines is a brand that has stood the test of time. However, they knew that in order to move forward they had to bring their branding ahead as well.
This is no easy task for a brand this size. Especially when you break down the details required.
Rather than critique it. I’ve decided to let it prove itself. I’ll reserve judgement after it’s customers and employees have had time to adjust to it.
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