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Waste Not Want Not – Eco friendly bag from Lee

Allot of thought has gone into this simple retail bag. It’s more than just a means to carry home a pair of Lee jeans. It also has life well beyond the sale. Creative application and a positive branding message about the company’s environmental stance. Very fun.

“With the relevance of eco-friendly initiatives increasing every day, Lee wanted an innovative solution that would display their affiliation towards the same and also spread the message amongst their customers.
To drive the message home in a fun and effective way, we went for something a bit more inventive than just a bag made of recycled paper. The ‘Never Wasted’ shopping bag that can be reused in one way or another. Some for fun, some for function, but nothing ever goes into the trash. Not only did this make the idea long-lasting and interactive but also conveyed the message in a fascinating manner. Word spread, footfall increased and the initial production of 3000 bags went on to another 10,000.”

See and read more here.
Source: Lovely Package

Healthy Hounds Packaging by Paper Jam

Healthy Hounds Bakery produce a range of tasty treats for dogs using human-grade ingredients, no bad additives and are baked for easy digestion. Dogs like them too. The challenge in this instance was not with their product, but how it looked. Although in a fast growing market, the product wasn’t selling and ‘Big Brand’ competitors were beginning to monopolise the market share.

The brief for Paperjam was to identify a totally original way to position the product, to make it more attractive to an international market of dog lovers and to make sure it stood out on now crowded shelves. Everything had to be delivered within a strict timescale of 3 months, for launching at an international trade show.

Illustrations by Stray.

See more work by paperjam for Healthy Hounds Here.

Vector Packaging – Palett Paint

Norway

As far as paint packaging goes, this example is by far the most attractive. The simple typesetting and vibrant use of colour certainly make it jump off the shelves at the hardware store. Isn’t that the objective of good retail packaging? Mission accomplished.


Packaging redesign. (2009)
Steen-Hansen is a one of the oldest paint factories
in Norway (since 1932), based in Bergen.
Awarded Gold at Visuelt 2009