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ANIMATED VIDEO - Prada’s Trembled Blossoms

“The ‘Prada Trembled Blossoms video‘ was put together by artist James Luna and based on James Jean’s Nouveau-esque wallpaper seen in the ad campaign. The short film is whimsical and enthralling, capturing the viewer from the first second to watch the transition of a cyber-woman’s journey through a magical Prada filled forest. At the end, she meets Pan who shows her how a tropical fish can transform into the stunningPrada Trembled Blossoms Bag. The bag is currently available at Saks and you will snap back to reality when you see the price tag. $1,675 through Saks.”

- Purseblog

So what do you think? Is it art or advertising? Is there a difference anymore? We would like to hear a review of this film from the perspective of someone who already has a passion for digital art - you. Thumbs up or thumbs down?

*source: purseblog.com

BABY CAR LOGOS - Ad campaign by Dentsu

Brazil -

Dentsu ad agency created a series of clever advertisement for Minichamps, a diecast miniature car collectible: “baby” version of the logos! This is adorable and very creative. I’m certain that there are some vector artists out there that would love to attempt this with some big brands. Enjoy.

*Thanks to our friends at Neatorama for this one.

MARCOS CHIN - Still believes in love

New York, USA -

Lavalife.com has been a leading online dating site for over 10 years in Canada. There is no doubt that this advertising campaign had a great deal to do with that (2002-2005). Marcos Chin’s unique illustration style was the engine behind this campaign’s success. Fantastic copy writing and art direction as well. Here are a few of our favorites:

MARCOS CHIN graduated from the Ontario College of Art and Design, in Toronto, Canada. Since then, his work has appeared on book covers, advertisements, fashion catalogues, magazines, and CD covers. He has received a gold medal from the Society of Illustrators Los Angeles, and has had his work published in numerous award annuals such as Communication Arts and American Illustration.

Perhaps the most recognizable work amidst his portfolio are the illustrations he has done for Lavalife’s international advertising campaign; appearing on subways, billboards, print and online.

Marcos has given lectures throughout the US and Canada and currently lives in New York City, where he teaches Fashion Illustration at the School of Visual Arts.

VECTOR WAITRESS - Molson Canadian

Toronto, Ontario -

Here is an illustration done for a patio sandwich board for Molson Canadian. It was created at the legendary Encore Encore Strategic Marketing (RIP).

Patio season is a very special time for Canadians, and this piece of creative needed to be eye catching and fun. It makes me want to sit down on a hot cartoon day with an ice cold cartoon beer. Mission accomplished Molson.

(I wonder how a colorful illustration that would naturally appeal to children could possibly make it through a brewery legal department. I guess we’ll never know)

THEATRE LOVE - Famous Players Illustration

Toronto, Canada -

This is an example of an storyboard illustration for an animated short. The video was intended to run on theatre screens before the main feature.
Unfortunately, that project never made it to fruition. However, it has been revived to be used again one day.

HOLLYWOOD BOLLYWOOD - FASHION CARES AD

Toronto, Canada -

Fashion Cares is one of the most incredible HIV/AIDS fund raisers in North America. Their impact on the fight against this terrible disease has been known for over 20 years.Since 1987, Fashion Cares has raised nearly $10 million dollars for the AIDS Committee of Toronto. As this annual event enters its third decade, expect plenty of new fashion, new faces and a fascinating new location. With more drama, more fabulous fashion and even more exceptional entertainment, this year’s gala promises to be bigger and better than ever.

“Canada’s largest AIDS fundraiser…has simply become one extraordinary event, imagine Halloween, a high school prom and New Year’s Eve all rolled into one!”

-Toronto Star

“Fashion Cares has evolved way beyond a fashion show — it’s more like an entertainment spectacle.”

-Eye Weekly

Every year a new theme is selected (This year is PEEP). 2005’s theme was Hollywood Bollywood.This is an ad that ran in the show’s program. It tastefully merges the AIDS ribbon with a compassionate image of an Indian female.The quote in the ad reads:

“You must be the change you wish to see in the world”- Mahatma Ghandi

An appropriate sentiment that is even more true today.

FAMOUS PLAYERS - FAMOUS AUDITIONS

Toronto, Ontario -

Famous Players Theaters (RIP) developed a promotion that ran nationally across Canada called Famous Auditions. The brand encouraged movie goers to recite lines from their favorite movies. Winners would be flown to beautiful Hollywood California for an all expense paid trip. Entries were recorded in front of a large 6 foot backdrop made to look like a red carpet. This vector illustration had the right tone for the demographic (18 - 35 years old). In an environment like a multi-plex theatre, bright colors and fun graphics are essential.

This program was a real success. Unfortunately, Famous Players was bought out by Cineplex later that year (2002).The entire project from concept to execution to fulfillment was conducted by the one and only Hive Strategic Marketing Inc. in Toronto, Canada.•