branding – VECTORVAULT - Your Imagination Is The Combination

Omar – Art show – Toronto

April 21, 2016 • Ad@m • 2 comments

This is not a love song

I’m a busy fella. So when a close friend of mine called and asked me to do some illustration work for a concert, I politely passed. That is until he mentioned that the concert in question was: OMAR.

It’s been 10 years since his last performance in Canada. And as of one of my all-time favourite artists, I could not pass up the opportunity to reconnect.

8 years ago, I sent him some artwork from Canada to the UK. He responded with a signed CD that read:

From one artist to another – Omar.

It has been perched on my magazine shelf in my office ever since. A reminder that whatever I do to make ends meet, at my core, I’m still an artist. Read more:

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In branding, digital illustration, featured, inspiration, interview, Vector Art, Vector Artist Interviews, Vector Artists • Tagged art show, concert, georgia fullerton, ilive, ilive radio, ivana santilli, jason henry, komi olaf, omar. omar lyefook, the poetry jazz cafe, toronto

Globalshop 2016 – Trade Show Display

April 19, 2016 • Ad@m • No comments

In branding, inspiration, Point of Sale - POS, technology, Vector Art, Video • Tagged giant watch, globalshop, POS, trade show booth design, watch

Vectorvault is 10

June 10, 2015 • Ad@m • No comments

A decade of vector art

This year, Vectorvault celebrates 10 years of searching the world for the most inspiring and creative vector art. What an education. What a ride.

Now, this is not what I would call a “success story“. At least not in the traditional sense. In many ways this is a cautionary tale marinated in stunning digital art. Some of the best I could find.

So, who am I?

Just some guy.
You could look through my portfolio if you wanted or glance at my resume, but that won’t really tell you who I am. At times, I question it myself. To really know what makes me tick, you’ve gotta know what circumstances got me here.
I’m an artist disguised as a designer.
It’s a secret.

All I can tell you is that I’m a nice person who just wanted to leave something behind. That’s what Vectorvault is to me. Proof of my existence and my love for the exciting world of vector art.

This is a graphic design love letter. One filled with triumph and tragedy.

Once upon a time,

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In branding, inspiration, Vector Art, Vector Artists, Vector News • Tagged 10 year anniversary, a decade of vector art, adobe illustrator, cautionary tale, developing a start up, getting promoted, Graphic design story, I love vector art, my first company, my inspiration, my story, startup business story, ten years, ten years of vectorvault, the foundation of a start up, the story of vectorvault, vector artists who inspire me, working at encore encore strategic marketing

Vectorvault is 10 Chapter 6

May 19, 2015 • Ad@m • No comments

Government Assistance

In spite of my efforts, I had been unsuccessful in finding funding for Vectorvault‘s Ultimate Search Engine (UVSE). So I turned to a government funded program that matched me with Niagara College to challenge their research department to build the Ultimate Vector Search Engine (UVSE).

Although, it was not a school that I had previously associated with tech development, I was thrilled at the notion of finally getting help. So I hit the road and headed for wine country.

Clear direction

I put together a crystal-clear briefing with all of the ingredients. Everything was labeled and easy to find. I presented this project to a young team who were all very excited and confident about building this unique search engine. I trusted a friend, far smarted than me to oversee it’s production and installation.

I was also asked to present Vectorvault to the marketing department and eventually as a project for second year marketing students. That made me feel really great. I’ve always wanted to pass my knowledge on. This turned out to be a very satisfying experience.

I assumed that the technical end of it would go just as well.

How to build a niche search engine with no money

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In branding, infographics, inspiration, Vector Art, Vector Artists, Vector Info Graphics, Vector Interface Design, Vector Tutorials • Tagged 10 year anniversary, a decade of vector art, affiliate, api, cautionary tale, college research program, conii, deigning a search engine, leading a team, niagara college, patience, referral program, search engine design, startup business story, stock image libraries, ten years, ten years of vectorvault, the story of vectorvault

Apple Internal Newsletter

May 11, 2015 • Ad@m • No comments

Sharing insight

Apple is one of the greatest brands in the world. Their market research team (WWCCI) is an impressive group with a unique perspective. Working on a newsletter design for them was a personal thrill.

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In branding, inspiration, project, Vector Interface Design • Tagged apple, internal, marketing, newsletter, research, wwcci

Ideo Architekci Corporate Identity.

April 6, 2014 • Ad@m • No comments

– Poland

For Brands has done a superb job on this branding exercise. Logical and lively and just what the doctor ordered. Nicely done.

Ideo Architekci Corporate Identity.

Yellow is the new Black

Branding of Ideo Architekci studio from Wroclaw, working on both interior & exterior design, was an incredible experience thanks to both an open-minded owner and clearly set goals.

The idea behind the logo is maximum of flexibility & adjustable logo size and shape based on the ‘Cross Grid’ system.
The basic logo shape expands on different media. The logo becomes a living form, filling out the space & adjusting itself to the ID area.

The ‘Cross Grid’ system gives also a great possibility to create a text fields inside the logo ID structure.
It might be used for various purposes within ID or any other promotional materials.

On the basis of the new flexible logo system, we have designed all necessary corporate materials plus extra elements such as tape, marking spray & yellow markers.

The most characteristic element of the new identity is the design of business cards. They’re made of 3mm transparent material in which the refracting light creates interesting logo reflections depending on the angle of looking at their edges.
The whole branding process was complemented by a web design and brand manual standardizing the use of the new identity.

via Behance

In branding • Tagged for brands, ideo, ideo architekci, poland, polish, we and the colour

(VIDEO) New Microsoft Logo Revealed Ahead Of Windows 8 Launch

August 23, 2012 • Ad@m • No comments

Microsoft’s 25-year-old logo just got a facelift.

As of today, customers will begin to see the company’s new trademark throughout Microsoft’s websites and on new TV ads. The new corporate symbol will also gradually appear on products in Microsoft’s retail store, per the company blog.

Microsoft’s Jeff Hansen (General Manager, Brand Strategy, Microsoft) told the Seattle Times that the update is meant to “signal the heritage but also signal the future a newness and freshness.” Indeed, the latest logo design (seen below) includes a splash of color and thinner font type that the previous logos.

Via The Huffington Post

What do you think of American Airlines New Logo?

In branding, Vector Art, Vector Logos • Tagged branding, buy new logo, buy official vector logo, buy vector, buy vector microsoft, buy vector packs, buy vectors, download new microsoft logo, free vector downloads, free vectors, launch, logo, new logo, New Microsoft, New Microsoft Logo Revealed, new microsoft windows logo, official microsoft logo, vector art, vector freebies, Windows 8, Windows 8 Launch

(VIDEO) Wallpaper* chocolate by Marou and Rice Creative

July 24, 2012 • Ad@m • Comments Off

This brand just melts in your mouth

I love chocolate. I said it.

Chocolate Branding reaches it’s pinnacle

A big thanks to one of our favourite resources NOTCOT, for bringing us another excellent Vector Packaging feature. Old-school craftsmanship is alive and well. Vector Art is the bridge between art and design. Holding up the principals of good vector packaging and product design is Rice Creative. They have been on the Vectorvault Radar for some time now.

Delicious Design

Watch this amazing video that captures the passion of this product. Big brands take notice. From start to finish, this product is perfection. There is real care and love that can never be duplicated by a factory robot. For many of us, it’s the reason we got into this design business in the first place.

So take my advice. Break off a piece of fine cocoa and a coffee, and indulge in this delectable treat:

Dark and Lovely

If that doesn’t make you feel like raising your game today, I don’t know what will.

Non-believers, you can check the steps

Vector Art allows flexibility. For an age of multiple touch points and mediums, it only makes sense to be the weapon of choice for many designers. But to see it merged seamlessly into all manner of printing (old and new), tells me that this is where things are heading. Do you agree?
Rice Creative understands the process, and has selected the right tools to assemble it.

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