The right vector tool for the right project
Here is the perfect platform for a vector brand logo that wants to convey stability and reputation. Take a closer look:
Futurebrand has been challenged to visually modernize one of America’s most iconic brands.
American Airlines has unveiled this new Visual Identity. There was no doubt any change for a brand of this scale and history would be met with some polarizing opinions. Those conversations however, are creating one incredible side effect: Brand Awareness.
Futurebrand has done a marvellous job executing. Now, it belongs to the customers. What will they think.
Is it enough to re-energize the brand in this competitive landscape?
I suppose time will tell.
Start a conversation about wherever you like.
American Airlines is a brand that has stood the test of time. However, they knew that in order to move forward they had to bring their branding ahead as well.
This is no easy task for a brand this size. Especially when you break down the details required.
Rather than critique it. I’ve decided to let it prove itself. I’ll reserve judgement after it’s customers and employees have had time to adjust to it.
As of today, customers will begin to see the company’s new trademark throughout Microsoft’s websites and on new TV ads. The new corporate symbol will also gradually appear on products in Microsoft’s retail store, per the company blog.
Microsoft’s Jeff Hansen (General Manager, Brand Strategy, Microsoft) told the Seattle Times that the update is meant to “signal the heritage but also signal the future a newness and freshness.” Indeed, the latest logo design (seen below) includes a splash of color and thinner font type that the previous logos.
There are allot of agencies with big ideas out there. Allot of talk. Lots of theories on how to do a job right. Jeckl is not one of them. They build incredible brand experiences for tier one brands that really stand out.
Vectorvault was tasked to design a website that summarizes what they do. I soon learned, that’s not as easy as it sounds. Especially when your main product is fantasy.
Yikes. Some of these logos are downright awful. Take a look at the rest here.
Thanks for this one Lonewolf.
Check out the development – well into the future.
Graphic design is important. It changes the world because it changes how we see it. Very interesting to see how these brands blossomed along the way through change. That’s the way people should be too. Think about that.
Lobster Love is an exciting food event for those who just can’t seem to get enough of this delicious crustacean. It’s not for those who like lobster. It’s for those who love it.
July 19, 2012 is when the event kicks off at the Evergreen Brickworks. Tickets are moving fast, so snap it up.
Take a closer look at the other versions of this logo here.
Over the past six years, the world has become familiar with a little blue bird. The bird is everywhere, constantly associated with Twitter the service, and Twitter the company.
Starting today youll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) Theres no longer a need for text, bubbled typefaces, or a lowercase t to represent Twitter.
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.
Use our official, unmodified Twitter bird to represent our brand.
Make sure the bird faces right.
Allow for at least 150% buffer space around the bird.
Use speech bubbles or words around the bird.
Rotate or change the direction of the bird.
Animate the bird.
Duplicate the bird.
Change the color of the bird.
Use any other marks or logos to represent our brand.