The people behind Mondelēz International have ambitiously set their sites on the Back-to-school snack segment. A challenging shopping window, that requires strategic solutions, good timing and a little “magic“.
So when Mondelēz challenged Proprint with the task of maximizing their retail footprint, they knew that it would require an unconventional approach. An artistic one in fact that features the product intertwined with back to school imagery.
A new school year brings with it a sense of excitement for parents and kids alike. This custom bus was engineered to feature 8 product bays and a vibrant graphic treatment. Making it not only functional, but interesting and engaging.