Let the sun shine
But remember, in life, a little rain must fall:
Archives › Vector Products
Vectorvault moved to the WordPress platform
Back in 2007, I was aware of blogs, but unaware of how to build or manage one. Luckily for me, I met someone who changed the game by teaching me. He helped me to understand a few things about how blogs worked and how Google identified content.
A great deal of him is in Vectorvault’s DNA.
He introduced me to WordPress and I’ve never looked back.
First I designed a few conceptual layouts:
Established “a look”
If I was going to acquire venture capital, I would need to “step it up”
That started with the Vectorvault Store.
With the help of a trusted friend, we redesigned the store and it’s product pages. In addition to new vector tools, I also introduced a line of customizable vector art prints sized to fit IKEA frames perfectly.
Eventually, I resurrected some art from my past. Anything to expand the brand’s reach.
Search. Find. Buy. Go.
We kept it simple. Fast.
Presenting Vectorvault as a financial investment
I’m an artist. Always have been. I wish that I had a better head for business but I’m afraid that I’m just not fully wired that way. I can’t help it. That’s why I was so appreciative when Joseph Lan of Venturcon agreed to help me define this brand’s potential. Together, we shaped an idea into an attack plan.
I wanted to build the first search engine of its kind
Not easy to do or cheap. I had to convince others that I was worth taking a risk on.
I educated myself about the stock image market
Last boarding call…
I was hired to brand a documentary
And it went very well. I was paid in full with gratitude. I was even asked to speak about the design during TIFF weekend in front of a room filled with Reggae Royalty. You can read my speech here. I felt appreciated and grateful. I met new friends and earned respect as an artist and person.
Then I was hired to design a Museum Instalment for Black History Month
What an honour. I was teamed up with a scholar of African History, Tyson Brown (Author of Abba Keddus) to design a series of displays and a 40 page book. We immediately hit it off. And the experience of creating this museum exhibit with the production team was pleasurable. This was going to provide me with a small amount of cash to advance Vectorvault closer to it’s objectives. Or so I thought.
I was caught up in a love letter for the people of Rastafari. I put nothing but love into the work. It required the highest level of my skills. My concentration was on the work. Not the money.
The person who hired me saw an opportunity to expand this project beyond a documentary. And she asked me to help her achieve it. And I did. Why?:
I was emotionally involved in the work
I wanted to elevate the subject matter of the religion to the level that it required. I poured myself into it with passion and respect.
I had found guidance and mentorship
It’s one of the reasons we love working with it
Vector art is math-based. That makes adjustments and edits that much easier and quicker. Vectors can be measured, multiplied and subtracted from.
Math is absolute and constant
Pixels are not.
If you need a little more clarity on this subject, read more here.
Next
1 of 20