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(VIDEO) Wallpaper* chocolate by Marou and Rice Creative

This brand just melts in your mouth

I love chocolate. I said it.

Chocolate Branding reaches it’s pinnacle

A big thanks to one of our favourite resources NOTCOT, for bringing us another excellent Vector Packaging feature. Old-school craftsmanship is alive and well. Vector Art is the bridge between art and design. Holding up the principals of good vector packaging and product design is Rice Creative. They have been on the Vectorvault Radar for some time now.

Delicious Design

Watch this amazing video that captures the passion of this product. Big brands take notice. From start to finish, this product is perfection. There is real care and love that can never be duplicated by a factory robot. For many of us, it’s the reason we got into this design business in the first place.

So take my advice. Break off a piece of fine cocoa and a coffee, and indulge in this delectable treat:


Dark and Lovely

If that doesn’t make you feel like raising your game today, I don’t know what will.


Non-believers, you can check the steps

Vector Art allows flexibility. For an age of multiple touch points and mediums, it only makes sense to be the weapon of choice for many designers. But to see it merged seamlessly into all manner of printing (old and new), tells me that this is where things are heading. Do you agree?
Rice Creative understands the process, and has selected the right tools to assemble it.

Vectorvault Tours the Niagara College Campus

Niagara-on-the-Lake, Ontario, Canada –

Teaming up to change the way we interact with vectors and the talented people who create them

Niagara college Research & Innovation

A Change of pace

Today was no ordinary day. Today was special for a couple of reasons. The first, I got to crawl out of my little office hurricane and hit the road. Something that I have been wanting to do for a long time. So, I traded downtown grid lock for the open road of Southern Ontario. What a day for a road trip. Vineyards as far as the eye could see and beautiful lake Ontario spilling in under bridges and through canals. A stunning drive. I’m talking about Niagara, Ontario. The home of some excellent, award-winning wine and (as I learned today) a hidden wealth of talent, craftsmanship and good taste. I felt as though I had discovered something. This is a beautiful part of Ontario that I am glad I had a chance to experience.

Niagara college Research & Innovationveer-buy-vectors-search

Trading in “Virtual Reality” for a little “Reality”

The second reason for me coming to this place was to meet a team. Not over the phone, or Skype or in a volley of emails. But Old school. In person. You know, the way the pioneers used to do it.
I excepted an invitation to see things for myself. I got a chance to shake a few hands today with Krystle, Dave and Collin from the Niagara College Research & Innovation Department. And I’m glad I did. A great group.
Their team has accepted a challenge to solve a particular puzzle for Vectorvault. And together, we placed the pieces on the chess board. Today was special. Today was important…

Gung Hay Fat Choy!

Wishing our Chinese friends from around the world a successful, happy and creative New Year. You deserve it!

Your friends down at Vectorvault.

Chinese proverb:
“When someone shares something of value with you and you benefit from it, you have a moral obligation to share it with others.”

Interview with Vectorvault Creator – Adam Jarvis

This has been an incredible week. After the speech I made last Saturday at the RasTa launch party, I was feeling really great. Suddenly, the planets began to align, and for fear of “jinxing” it, I just tried to stay one step ahead of that wave.

I put together a very important presentation package for a very important person. For 5 days I worked strong hours to get things just right. I had some close calls but at the end of it all – It came together quite well. I am pleased.

Luck favours the prepared.

This week is also perfectly timed with an interview that I conducted with Sean Hodge down at VectorTuts+.

It was really nice to be asked questions about vector art and what I love about it. As you already know, we are already big fans of the Envato Network. A fine operation that inspires the design world.

Thanks Sean,
Let me know what we can do for you folks there. Anytime.

Read the interview here.


The “News” about Newsletters


Our patience will achieve more than our force.
– Edmund Burke (1729 – 1797)

Helpful learnings from several successful launches


Now, by no stretch of the imagination am I the newsletter guru. Every newsletter launch I do is a learning experience. I still make mistakes. It’s the only thing that qualifies me to write this post – my mistakes. And believe me, there are some doozies.

I have found, that with good strategy and a commitment to see things through, objectives can be met. Even in this challenging economy. But it’s getting more difficult each day. The “robots” are getting smarter and more paranoid about suspicious marketing. So you have to think one step ahead and work within very specific guidelines if you want to get through. I can help with that.

I’ve run a handful of newsletter campaigns. But the ones that I am the most proud of are the ones I did for AWASH Eco Systems, Miller Genuine Draft, Adidas, Visa, my own personal self-promotion mailers and of course Vectorvault (my baby).

Here’s what I’ve learned along the way:

Start with a solid mailing list


A solid mailing list is very important. If it’s not populated with the right targets, your beautiful newsletter may fall on deaf ears. So don’t bombard “Aunt Shelly” with your band’s latest video upload. It gets tired quick and it’s also not free. You pay for every delivery, so make it count. Your Piggy bank will thank you for it.

I use LinkedIn as a fine resource to network properly. But I also export my clients from my Freshbooks Account (highly recommended) as well as my store, my blog, my personal site and the handful of business cards that I pick up along the way. Having some kind of social media presence takes time. Start by setting yours up today. (I can help with that too)

Sort your contacts into groups. Organize those groups into categories that make sense. You may need to promote to several groups or be very targeted. It is time consuming in the beginning, but a real cost-saver down the road.

Jeff Nolan of Nolan Interactive set me up with a piece of online software called Interspire Email Marketer. I actually really like it. It has a very intuitive dashboard, great reporting and it plays nice with many other applications. My blog registration fills up on auto pilot, but I also reach out to artists every day encouraging them to sign up.

See who they are and learn how they behave.

Jeff has graciously thrown in an exclusive discount offer to help beef up this post a bit and get you excited about changing your communication strategy. Together, we offer cost effective ways to get it moving for you. Look into it:

*Thanks for the offer Jeff. It sure helped me out.