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American Airlines – New Visual Identity – Futurebrand

January 21, 2013 by Adam Jarvis 1 Comment

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American Airlines Branding Takes Off

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It’s first facelift in over 45 years

Futurebrand has been challenged to visually modernize one of America’s most iconic brands.
American Airlines has unveiled this new Visual Identity. There was no doubt any change for a brand of this scale and history would be met with some polarizing opinions. Those conversations however, are creating one incredible side effect: Brand Awareness.
Futurebrand has done a marvellous job executing. Now, it belongs to the customers. What will they think.

What do you think?

Is it enough to re-energize the brand in this competitive landscape?
I suppose time will tell.
Start a conversation about wherever you like.
American Airlines is a brand that has stood the test of time. However, they knew that in order to move forward they had to bring their branding ahead as well.
This is no easy task for a brand this size. Especially when you break down the details required.
Rather than critique it. I’ve decided to let it prove itself. I’ll reserve judgement after it’s customers and employees have had time to adjust to it.

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Bombay Sapphire Self-Illuminating Package by Yehrin Tong

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Filed Under: featured, Vector Logos, Vector News Tagged With: american airlines, branding, buy american airlines tickets, buy vector, buy vector packs, buy vectors, fly american airlines, free vector downloads, free vectors, vector airlines logos, vector art, vector freebies, visual identity

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Reader Interactions

Comments

  1. Ad@m says

    January 21, 2013 at 11:48 am

    You know what, I like it. It’s starting to grow on me. Do you see the “A”?

    Reply

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