This week I turned 50. The day after my birthday, I took a stroll down memory lane. I revisited projects that I had forgotten and refreshed my memory with the stories behind each. I tweeted 50 stand out projects one at a time and then collected them into this post.
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commercials
Gucci Wonderland – The New High Watchmaking Collection (VIDEO)
Tick Tock, ya don’t stop.
Following Gucci’s high watchmaking debut last year, the House presents its second collection of refined, Swiss-made timepieces that combine technological flair, elevated materials, and unique decorative artistry. Presented at the Gucci Wonderland event in Geneva, the mood of this kaleidoscopic collection is inspired by a magical fairground, where the most refined watchmaking complications appear alongside rainbow-like gems and celestial wonders. In a special video created to celebrate the collection and 50 years of Gucci Swiss Timepieces, three new watch movements designed by the House and additions to existing lines are revealed.
Super Bowl 2022 Commercials (Videos)
My top TV spots from the “Big Game”
The Super Bowl Halftime Show was incredible. But so was the advertising lineup. This year had its fair share of successful executions. Here are a few of my favourites:
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“Smaht Pahk” | 2020 Hyundai Sonata – Super Bowl Television Commercial
BOSTON!
Translated “Smart Park”
2020 had it’s moments. This commercial being one of them.
Filmed in the South End of Boston, it opens with Sudbury-bred movie star Chris Evans greeting Rachel Dratch, a Lexington native and former “Saturday Night Live” cast member, as they watch a driver and passenger fail to park in a narrow parking spot.
John Krasinski pulls up to showcase the new Smart Park Technology on the new Hyundai Sonata to do the seemingly impossible. He amazes his friends, along with Boston Red Sox legend David Ortiz.
Every time I watch this spot I smile.
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(VIDEO) The best commercial ever made? You tell us.
“Big Day” – Volkswagen
30 second Super Bowl Television Commercial
In my humble opinion, this is one of the best television commercials ever made. Since this post was created (2011) I’m certain that there have been some contenders for the title of “Greatest of all time”. But I have yet to see one that carries so much emotion without a single word of dialogue.
This Volkswagen Jetta TV spot which aired during the 2001 Superbowl. It is the most cinematic ad that I have ever come across telling a great story in only sixty seconds. The ad was directed by Dante Ariola and is called Big Day. The superb music is One Million Miles Away by J. Ralph. The man is played by Kevin Rahm. The beautiful bride is Carmen Nicole.
Quite simply, this is a masterclass of film-making in the short form. 50 different shots in 60 seconds, each furthering the story and the drama. And the speed of those cuts is rhythmical, varying the speed to the music and the escalating tension. The cinematography is perfect. Every shot feels like it was filmed during the magic hour of light. The storyline is a classic homage to the final minutes of The Graduate. The acting is wonderful, especially when you consider how little time they had to work with.
Expand the screen. Turn up the speakers. Sit back and enjoy one of the best commercials ever made:
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