Catania, Sicily, Italy –
It takes a special talent to create simple branding. Vector art is the perfect platform for simplicity because it allows gifted designers like Antonio Calvino to use type and shape precisely and creatively.
His collection of logo volumes is a fantastic example of timeless branding. Something we all as designers should strive for. Well done Antonio:
If you didn’t log the hours, it never happened
When you are good at something (like design) or fast at delivering that skill, it creates the illusion for some clients that your work requires less effort. That myth is the curse of the artist because many people tend to take advantage of creative talent, rather than valuing it.
The best way to command respect for your time is to bill for it. Nothing sobers up a client’s perception of reality than an honest, time-itemized invoice. Discount it (if you choose) so that they can see your generosity. If you don’t show a discount when you choose to give one – it’s as though it never happened. The only thing you will accomplish is establishing a lower price that will be challenging to increase.
Commit to an hourly rate, then stick to it. Use a timer to capture what you put into these projects. Stop the timer when you stop working. Start it again when you return. It sounds simple but if you forget to, you risk the possibility of losing money.
Traditional Illustration to stay sharp
My wife bought me some wood panel canvases that have been sitting in my studio all week. Last night, this image popped into my head and I could not shake it loose. So today, I pealed myself off of my computer and decided to make it a thing.
The greatest threat to North American jobs is not immigrants. it’s AI.
There is a great sense of accomplishment in the minutia of a design. The minor adjustments that audiences rarely see (this site is littered with them). As a designer, you already know that the smallest detail can offset or save a project. Together, the sum of these course corrections steer your creative vision to port.
[Read more…] about Minor adjustments have major effects