Turning patterns from nature into profit
Oksancia Pasishnychenko is just the kind of person that we look for. Fun, creative and passionate about vector art. Her line of incredible seamless vector patterns can be used to produce beautiful textiles and patterns for just about anything. Her iStock Portfolio has a wonderful blend of creative selections.
She loves what she does and it shows
Just listen to her talk about her designs. What I see here is a savvy young business woman with the soul of an artist and everyone down here at Vectorvault Headquarters thinks she’s just as cute as a button. : )
You can hear the honesty in her voice when she talks about her work. I bet that she’s the kind of person that finds inspiration in the most unusual places. We could all learn a thing or two about that.
Get to know the work of Oksancia
We love putting a spotlight on designers who are making a difference in the world of vector art. We believe Oksancia to be such a designer. We are watching her portfolio closely and trying to learn from her well-explained tutorials.
This is a designer who has taken hold of her future and used vector art to do it. I can’t think of a better collection to feature today. Oksancia, you are an inspiration to many. Good luck to you and don’t stop uploading to our Facebook and Behance Groups. We love your work. We’re fans! : )
Building a product line one pattern at a time
At the age of six I was brought by my mother to the art school in our small town Striy in the west of Ukraine where I was born. After hundreds of times watching me drawing and painting (mostly cats and other weird-looking animals), my parents decided that I should try to develop my skills in painting and drawing I went there for a year and I loved it! However, after the teacher changed, I decided to concentrate on my school studies.
After finishing school in 2002 I entered the Taras Shevchenko National University in Kyiv where I studied English and Dutch languages and literatures. I was painting as a hobby during all school and university years. Having finished my Bachelor programs on English and Dutch languages and cultures I started developing the skills in my lifetime passion: art.
In 2006 I moved to Groningen, the Netherlands, to study Dutch culture. After obtaining both of my Master Degrees in Kyiv and in Groningen I started practicing vector art, especially illustration. My freelance work began with contributing my vector illustrations to photostock agencies. Simultaneously with building my portfolio of commercial illustrations, I created a range of vector works that illustrate my optimistic vision of the world.
SOME TIPS TO GIVE YOUR NEWSLETTER A BOOST
Our patience will achieve more than our force.
– Edmund Burke (1729 – 1797)
JUST WANTED TO SHARE MY PERSPECTIVE
Now, by no stretch of the imagination am I the newsletter guru. Every newsletter launch I do is a learning experience. I still make mistakes. It’s the only thing that qualifies me to write this post – my mistakes. And believe me, there are some doozies.
I have found, that with good strategy and a commitment to see things through, objectives can be met. Even in this challenging economy. But it’s getting more difficult each day. The “robots” are getting smarter and more paranoid about suspicious marketing. So you have to think one step ahead and work within very specific guidelines if you want to get through. I can help with that.
I’ve run a handful of newsletter campaigns. But the ones that I am the most proud of are the ones I did for AWASH Eco Systems, Miller Genuine Draft, Adidas, Visa, my own personal self-promotion mailers and of course Vectorvault (my baby).
Here’s what I’ve learned along the way:
MAKE A LIST – CHECK IT TWICE
A solid mailing list is very important. If it’s not populated with the right targets, your beautiful newsletter may fall on deaf ears. So don’t bombard “Aunt Shelly” with your band’s latest video upload. It gets tired quick and it’s also not free. You pay for every delivery, so make it count. Your Piggy bank will thank you for it.
I use LinkedIn as a fine resource to network properly. But I also export my clients from my Freshbooks Account (highly recommended) as well as my store, my blog, my personal site and the handful of business cards that I pick up along the way. Having some kind of social media presence takes time. Start by setting yours up today. (I can help with that too)
Sort your contacts into groups. Organize those groups into categories that make sense. You may need to promote to several groups or be very targeted. It is time consuming in the beginning, but a real cost-saver down the road.
Jeff Nolan of Nolan Interactive set me up with a piece of online software called Interspire Email Marketer. I actually really like it. It has a very intuitive dashboard, great reporting and it plays nice with many other applications. My blog registration fills up on auto pilot, but I also reach out to artists every day encouraging them to sign up.
Jeff has graciously thrown in an exclusive discount offer to help beef up this post a bit and get you excited about changing your communication strategy. Together, we offer cost effective ways to get it moving for you. Look into it:
*Thanks for the offer Jeff. It sure helped me out.
READ MORE BELOW:
It’s a known fact that Adobe Illustrator is a very efficient piece of software to use. That in itself is a great reason to choose vector art, but not the only one. The vector format itself is so easy to adapt and edit that you will find yourself moving to the finish line much quicker than “pushing pixels”.
Now don’t get me wrong, I’m not knocking Raster Art. The truth of the matter is, I LOVE Photoshop too. It’s impossible to replace. And it compliments Adobe Illustrator like peanut butter and jelly. But vectors have a very special place in my heart.
When I first started working with them, I only used them for logo design. Even then, my knowledge was limited and my designs reflected that. Over time, as my logo chops began to improve so did my desire to expand their use. I began building all of my single page layouts in Illustrator married with Photoshop imports. What I found is that not only did things move quicker than using Quark, Photoshop or any number of other applications – the end product was “better“. But the real advantage was speed.
I move quick in Illustrator, and it’s always served me well. Vectors have a great deal to do with that. Don’t believe me? Time yourself and see the difference. It may take a little practice, but it will come. Trust me.
A couple of tricks that I use to keep things moving quick:
[Read more…] about Vector Art Advantage – Saves Time