It’s Go Time
There are a few ways to approach a logo. At Vectorvault, we try our best to offer up a few options so that you can provide your client with some range. So, what are you waiting for kid? Go get ’em!
The coffee bean has long ruled the business world from behind the scenes. Beware it’s caffeinated grasp. See more at Threadless.
David Olenick’s art is inspired by anxiety, embarrassment, character flaws, and profanity. He lives in New York City and comes up with most of his ideas in bars or restaurants, where he’s funnier with the help of a drink or two. He enjoys haunting the city’s museums, avoiding carbs, and going around telling people that simple designs are actually the hardest kind to create.
Anton Burmistrov transformed the glass door within his creative agency. Superb typesetting.
Here is the perfect platform for a vector brand logo that wants to convey stability and reputation. Take a closer look:
Futurebrand has been challenged to visually modernize one of America’s most iconic brands.
American Airlines has unveiled this new Visual Identity. There was no doubt any change for a brand of this scale and history would be met with some polarizing opinions. Those conversations however, are creating one incredible side effect: Brand Awareness.
Futurebrand has done a marvellous job executing. Now, it belongs to the customers. What will they think.
Is it enough to re-energize the brand in this competitive landscape?
I suppose time will tell.
Start a conversation about wherever you like.
American Airlines is a brand that has stood the test of time. However, they knew that in order to move forward they had to bring their branding ahead as well.
This is no easy task for a brand this size. Especially when you break down the details required.
Rather than critique it. I’ve decided to let it prove itself. I’ll reserve judgement after it’s customers and employees have had time to adjust to it.