Direct Mail – North York General Foundation – Paper Holiday Ornaments

I was tasked with designing 3 separate paper holiday ornaments for the North York General Foundation; each needed to fit in a standard envelope, be easy to assemble and look festive. This was created for a direct mail fundraiser in support of the hospital.

The Proprint Structural Design Department created an efficient outline. They wanted to make certain that the dimensions were maximized and that the die cuts were easy to pop out. Three different die lines were produced so that each ornament would have unique windows and doors.  A hole in the roof allows for feeding through an ornament hook, ribbon or string to hang.

Getting this piece into the right hands is only a small part of it. Ensuring that it gets assembled correctly is equally important.

The North York General Hospital (NYGH) is one of Canada’s leading community academic hospitals. They provide an exceptional care experience for patients and their families, and have proudly served the diverse communities in North Toronto, and beyond, since 1968.

Each of these designs were mailed separately in hopes that once they were shared on social media, they would appear as part of a family. To unite their looks, all of the colours were extracted from the North York General Foundation logo. All 3 roofs were patterned with the logo as well.