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Domino’s Handmade Pan Pizza Box

March 1, 2013 by Adam Jarvis Leave a Comment

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by Crispin Porter + Bogusky
Domino’s Handmade Pan Pizza box

Delivering a Classic Twist (in 30 minutes or it’s free)

“CP+B just created the pizza boxes for Domino’s new Handmade Pan Pizza and we wanted to share the designs with you. The box’s design centers around Domino’s commitment to transparency, by exposing a “dirty little secret” of the pizza business; most of the pan pizzas that people are eating are made with frozen dough. Domino’s, however, uses fresh dough that’s never frozen. To highlight this, CP+B created the nearly all-black box as a visual reminder that the pizza inside was both handmade and baked directly in a pan, while the outside of the box is loaded with fun facts. Like how it took three whole years to develop, and how each is made with fresh.”

dominos-handmade-pizza-box-search-buy-vector-art
More images here.
Via: lovelypackage

Filed Under: packaging design Tagged With: box, Crispin Porter + Bogusky, Crispin Porter + Bogusky design, Crispin Porter + Bogusky dominoes, Crispin Porter + Bogusky pizza, dominoes, dominoes homemade pizza, pizza, pizza box design

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