• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • HOME
  • ABOUT
    • VECTORVAULT
    • VECTORVAULT NFTs
    • VECTOR ART
    • est. 2005
    • re: est. 2020
    • About Crypto Art
      • What is a Blockchain?
      • What is an NFT?
      • How do I buy an NFT?
    • CODE OF CONDUCT
    • LEGAL
      • PRIVACY POLICY
      • SITE DISCLAIMER
      • SOFTWARE LEGAL
  • NFT
    • Omar NFT Legacy Collection
      • OMAR – Alpha NFT
      • OMAR – Beta NFT
    • Canadian Tire 100 NFT collection
    • Black – White – Red
      • “Windows to the Soul” NFT by Vectorvault
      • Carousel
      • Turntable Deconstructed
      • Force Field
      • Rewind Selector!
      • Compromise
    • NFT City Tribute Certificates
    • NFT Zodiac Collection
    • 1 of 1 – NFTs
      • Diana – Goddess of the Hunt – SOLD
      • Charging Station – NFT – SOLD
      • Get the Crypto-Cheddar
      • Siberian Automaton
      • Bubble Tea
      • Hangar 06
    • NFT Nat
  • CONNECT
    • SOCIAL MEDIA NETWORK DIRECTORY
    • CONTACT
  • Twitter
  • Instagram
  • Facebook
  • Linkedin
  • Behance
  • Linktree
Vectorvault Art Blog

Vectorvault Art Blog

Your Imagination is the Combination

  • omar-NFT-lyefook-vectorvault-design-blog-adam-jarvis-juggernaut-IandD-inc-toronto
  • collector-tributes-NFT-vectorvault-design-blog-adam-jarvis-juggernaut-IandD-inc-toronto
  • black-white-red-NFT-vectorvault-design-blog-adam-jarvis-juggernaut-IandD-inc-toronto
  • younique-NFT-vectorvault-design-blog-adam-jarvis-juggernaut-IandD-inc-toronto
  • kopke-cryptofruit-NFT-vectorvault-design-blog-adam-jarvis-juggernaut-IandD-inc-toronto
  • canadian-tire-NFT-vectorvault-design-blog-adam-jarvis-juggernaut-IandD-inc-toronto
  • NFT-Nat-vectorvault-design-blog-natalie-jarvis-juggernaut-IandD-inc-toronto
  • crypto-constellations-zodiac-NFT-vectorvault-design-blog-adam-jarvis-juggernaut-IandD-inc-toronto
  • city-tribute-certificates-NFT-vectorvault-design-blog-adam-jarvis-juggernaut-IandD-inc-toronto
  • werrd-NFT-vectorvault-design-blog-adam-jarvis-juggernaut-IandD-inc-toronto

Wesley’s Chocolate Factory – Eatertainment Events

May 10, 2013 by Adam Jarvis Leave a Comment

Share this:

Toronto, Canada

Legendary Toronto Event Dynamos Do it Again

So when the team there was tasked with making the “ultimate desert room” for kids, they naturally turned to the classics.
With inspiration from the beloved story Charlie and the Chocolate Factory, they orchestrated an event not soon forgotten.
candy-event-search-buy-vector-art

“There is no life I know to compare with pure imagination.”

– Willy Wonka (Gene Wilder)
welcome-search-buy-vector-art

What better setting to stage a fantasy?

Toronto’s legendary Sunnybook Estates provided the perfect venue to overlay the theme. As an admirer of classic architecture, let me just say that this building is a gem. And rather than cover it, Lead Creative Director Sebastien Centner challenged his team to work in harmony with the surroundings. An instinct that paid off.
eatertainment-events-toronto

sunnybrook-estates-event-search-buy-vector-art
2-sunnybrook-estates-search-buy-vector-art
shutterstock-buy-vectors-search-photos

The space

With 3 walls of windows overlooking a lush ravine, I imagine this room would be perfect for grown ups to sit and admire the view. But this event was a celebration of youth. So the room needed to become the “unexpected”. It needed to dazzle and capture the imagination. Have you ever tried to catch the imagination of a 12 year old? Not an easy task. Eatertainment nailed it.

sunnybrook-estates-toronto-buy-vector-search-vector-free-vector
This is the room that was going to transform

It starts with a Doodle

Measuring tape in hand and a sketch pad within reach, the group mapped out a plan. Uncovering hidden opportunities and limitations. Lighting, decor, deserts – I’m getting a cavity just thinking about it.

sketch-buy-vector-search-vector-free-vector
The cocktail napkin sketch that started it all

The entrance

To maintain a sense of mystery, the entrance way was covered with a velvet curtain and revealed after dinner. With beautiful winding carpets and a bubble machine to pull you right into the action.

archway-search-buy-vector-art
Lighting the entrance

entrance-behance-adam-jarvis
assembly-search-buy-vector-art
Assembling the entry

Exterior Windows

Printed on translucent stock at one of Canada’s leading retail print experts – Proprint. Once the lighting team had their shot at it, the interior of the room was bathed in stunning colour and sweet treats. Outside the windows – not so pretty. Except to the installation team anyway.
windows-outside-panels-search-buy-vector-art
outdoor-lighting-buy-vector-search-vector-free-vector

Let there be light

Vector art allows designers to be accurate with shape and bold with colour. This project is a living example of that principle in practice. A marriage of math, design, imagination and technique.

backlit-panels-buy-vector-search-vector-free-vector
Continuous vector custom illustration

choloate-pipes-buy-vector-search-vector-free-vector
candy-window-art-buy-vector-search-vector-free-vector
window-inserts-buy-vector-search-vector-free-vector
jou-jou-ultimate-source-for-vector-art

This factory really works

We had fun with the look of the custom inserts. Drawing upon a steampunk style with a clean polish. You become enveloped in an idea. And for a brief moment, transported to another world.
That’s what Eatertainment does. They make moments like this really count for their clients. Manufacturing memories that punctuate and inspire.
candy-bar-buy-vector-search-vector-free-vector
candy-event-buy-vector-search-vector-free-vector
grass-candy-buy-vector-search-vector-free-vector

Proprint Printing

Both Eatertainment and Vectorvault turn to Proprint to turn technical nightmares into works of art. Using vector art as the language and state of the art material and technique, everything fit together perfectly. How ’bout that?
Proprint specializes in retail production, but they never seem to turn their backs on an opportunity to do something that no one has ever done before. They are worth a bookmark.
proprint-printing-toronto
indulge-search-buy-vector-art
mystery-search-buy-vector-art
pay-attention-candy-buy-vector-search-vector-free-vector
pipes-search-buy-vector-art
fotolia-buy-vectors-search
jeckl-search-buy-vectors

A blast to work on

While we were working on this, you can’t help but think about the kids that were going to enjoy it. But I also thought allot about the parents behind this event. They turned to Seabastien and his team to create something that would express the love that they had for their son. I actually found that quite inspiring.
It shows the kind of trust that this event company has earned and is a testament to the reputation they have earned.
tubes-search-buy-vector-art
yum-search-buy-vector-art
Vector illustrations and design by
Adam Jarvis

Q and A with Sebastien Centner – Entertainment

How do you design a menu for a room full of celebrating tweens and families?
Where do you start?

Whether we’re designing a menu or an overall event concept we also start with two things: the Client and the theme. Every event is about bringing an idea to life and in the case of our clients they typically have a vision in mind and its our job to develop a menu that matches that vision while also meeting all the other necessary criteria (budget, feasibility, etc.)

So, does the classic story theme hold up with this high tech generation?

Absolutely! Certain concepts of course work better than other in terms of themes, but classic story themes are ideal. Also with the advances in digital, social media, and print all these high tech additions can easily be included in an overall concept and design to further enhance the experience and interact with guests via new and exciting ways (e.g.: live twitter feed, photos sent direct to FB, etc)

Why did Sunnybrook “fit the bill” for this one?

Funny enough Sunnybrook was selected for the main event before the Chocolate Factory idea even came to be. We were brought in for this specific portion of the event and originally were given another room to work with but when I saw the solarium, between the concrete walls, lead-windowed archway and the massive windows looking outside I immediately saw the concept come to life and we decided to move the chocolate factory into that room!

sebastien-centner-twitter
Follow with style

eatertainment-events-search-buy-vectors

Special Thanks

Many individuals helped to bring this project to reality.
A special appreciation to the following talented individuals:
MeeLee Ryu
Elisabeth Pachner
Patricia Sandriesser
Stefanie Ringhofer
Tammi Taylor
Andre Agate

and the staff at Sunnybrook Estates.

Filed Under: digital illustration, events, inspiration, interview, Vector Art, Vector News Tagged With: adam jarvis, candy party, charlie and the chocolate factory, chocolate room, eatertainment, proprint, sebastien centner, sunnyborrok estates batmitzvah, sunnyborrok estates bayview, themed event, toronto events

  • leave-a-comment-your-voice-matters-vectorvault
  • leave_a-comment-positive-vectorvault
  • leave_a-comment-kind-words-vectorvault
  • leave-a-comment-correct-spelling-vectorvault
  • leave-a-comment-pay-forward-vectorvault

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Categories

    Vectorvault Newsletter




    vectorvault-toolbox-tablet-sidebar-buy-vector-art-on-the-vectorvault-store-free-vectors

    NFT Galleries

    vectorvault NFT on Foundation vectorvault NFT on OpenSea Vectorvault NFT Directory NFT Nat collage artist

    Tweets by vectorvault

    juggernaut illustration and design inc adam jarvis toronto creative director juggernaut illustration and design inc adam jarvis toronto creative director juggernaut illustration and design inc adam jarvis toronto creative director juggernaut illustration and design inc adam jarvis toronto creative director adam jarvis - canada council for the arts - digital artist adam jarvis - canada council for the arts - digital artist

    Footer

    Explore Vectorvault

    Vector Art Blog
    Vector Art Illustrations
    Art Prints

    Brand short cuts

    About Vectorvault
    Legal
    Code of Conduct
    Social Media Directory
    Contact

    Designed in

    vectorvault-is_proudly-designed-in-canada
    Vaultpress on Twitter Vaultpress on Instagram Vaultpress on FacebookVaultpress on Linkedin Vaultpress on Behance Vaultpress on Linktree

    Copyright © 2023 · VECTORVAULT - Your Imagination is the Combination