Retail Point of Sale displays are our passion. And over the years, we have enjoyed reconnecting with industry friends and colleagues who share that same passion. Globalshop is the perfect place to learn and share. We knew we wanted to be a part of it this year. But how?
This year, instead of using our trade show space to display our work, we decided to transform the space itself. We wanted to challenge our Structural DesignTeam and our Creative Engine Team to come up with a concept that showcased Proprint's unique attention to detail and technique at the same time. After much internal debate, we landed on an object that said it all:
We started with some sketches that moved quite quickly into Adobe Illustrator. Using basic principles of symmetry, we designed a flat template that consisted of several layers of detail. All designed in vector art for accuracy with colour and cutting
We started with some sketches that moved quite quickly into Adobe Illustrator. Using basic principles of symmetry, we designed a flat template that consisted of several layers of detail. All designed in vector art for accuracy with colour and cutting.
We watched hours of documentaries about fine watchmaking in the background while we worked. Not just for design inspiration, but also to immerse ourselves in the art of superior craftsmanship.
We look at retail point of sale design and production from a different perspective. While some view it as the finish line of the marketing spectrum. We actually look at it as a starting point. Often, our designs influence brands to rethink the purpose of good POS. Partly because we look at it as more than just "efficient containers". They are conversations with consumers. But unlike print ads, that in essence do the "same thing", ours are within reach of the product itself. That conversation is worth perfecting.
Once the layered files transitioned to the Structural Department, things began to get very interesting. Each layer was separated and rebuilt into 3 dimensions. Hundreds of individual pieces interacting to form one object. These files were build with ArtiosCad, then printed and cut on 2 high speed cutters simultaneously.
We put our people to the test along with our equipment. Both did not disappoint.
To add one more layer of challenge, the head of our structural design department volunteered to assemble it himself in Vegas. What made this extra hard, is that he turned down help putting together 3 of these by himself. He knew that he would be 2 days ahead of the show on his own.
This design needs to be assembled by one person within a reasonable time frame.
When we design for retailers, we are always thinking about that one person who needs to set up a display quickly and correctly. We build logical instructions that are easy to follow. This is the unseen value that sets Proprint apart from other POS producers. We care.
6 motors were added to the design to rotate components at different speeds. Like much of our client work, the design became more refined as the shipping deadline approached. New ideas enhanced it. Teamwork got it there.
As you can see from our scale model. Once fully built, this trade show display is 200 sq. ft. and over 8 ft. tall. Produced in high quality corrugate and card stock, a number of techniques were used to build it.