London – 27 October – Heathrow Airport:
Passangers arriving at Heathrow Airport Terminal 5 were given a welcome that they would not soon forget. A flashmob of talented vocalists set the soundtrack for this T-Mobile promotion that is nothing short of infectious.
In an age of high-tech marketing where some brands are asking for your attention – Others are grabbing it and not letting go! This is an amazing example of viral advertising that sets out to generate a genuine emotional reaction.
You can see people caught in this stunt’s cross hairs reaching for their mobile phones to share the moment. When the brand behind it all turns out to be a cell phone company – you realize why this execution is a stone cold home run. Well done.
Check it out. I bet you can’t just watch it once.
Take a look at the public reaction. No doubt that it has generated a lasting impression with those who were there to witness it first hand. To quote one passenger:
“I just did not want it to end“.
– I second that emotion lady.
T-Mobile is onto something as you can see from these other examples of spontaneous marketing disguised as a moment of gleefulness:
This is a marvellous way to capture attention in a viral fashion. It’s powerful because the emotional reactions are not only joyous, but real. Well done T-Mobile. You have my attention.