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(VIDEO) – The T-Mobile Welcome Back Flash Mob

November 28, 2010 by Adam Jarvis 3 Comments

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London – 27 October – Heathrow Airport:

Passangers arriving at Heathrow Airport Terminal 5 were given a welcome that they would not soon forget. A flashmob of talented vocalists set the soundtrack for this T-Mobile promotion that is nothing short of infectious.
In an age of high-tech marketing where some brands are asking for your attention – Others are grabbing it and not letting go! This is an amazing example of viral advertising that sets out to generate a genuine emotional reaction.
You can see people caught in this stunt’s cross hairs reaching for their mobile phones to share the moment. When the brand behind it all turns out to be a cell phone company – you realize why this execution is a stone cold home run. Well done.
Check it out. I bet you can’t just watch it once.


Take a look at the public reaction. No doubt that it has generated a lasting impression with those who were there to witness it first hand. To quote one passenger:
____________________

“I just did not want it to end“.

– I second that emotion lady.
____________________




__
T-Mobile is onto something as you can see from these other examples of spontaneous marketing disguised as a moment of gleefulness:

buy-vector

Filed Under: advertising, featured, inspiration, Vector News Tagged With: adobe illustrator, advertising, anchorpoint, best viral video ever, buy vector art, buy vector based graphics, buy vector icons, buy vector images, buy vector logo, buy vectors, cool video, cs5, download vectors, emotion, flash animation, flash cartoon, flash mob, free download vector art, free vector graphics, free vector royalty free vector, free vectors, freebies., glee, heathrow, how did they do that, illustrator, imaginative, inspiration, inspiring video, london, marketing, music, musical, posters, royalty free vector images, search for vectors, sing, singing, spontaneous, spontenous video, t-mobile, ultimate source for vector art, vector anchorpoints, vector art, vector art blog, vector art community, vector art membership, vector art print, vector artists, vector based graphics, vector clip art, vector collection, vector database, vector graphics, vector group, vector groups, vector illustrations, vector library, vector logo, vector logos, vector packs, vector search engine, vector set, vector stock, vector vault, vectors, vectors blog, vectorvault, vexels, vocal, what are vectors, where can I buy vectors

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Reader Interactions

Comments

  1. Ad@m says

    November 28, 2010 at 2:32 pm

    This is a marvellous way to capture attention in a viral fashion. It’s powerful because the emotional reactions are not only joyous, but real. Well done T-Mobile. You have my attention.

    Reply

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