New York, USA –
Lavalife.com has been a leading online dating site for over 10 years in Canada. There is no doubt that this advertising campaign had a great deal to do with that (2002-2005). Marcos Chin‘s unique illustration style was the engine behind this campaign’s success. Fantastic copy writing and art direction as well. Here are a few of our favorites:
MARCOS CHIN graduated from the Ontario College of Art and Design, in Toronto, Canada. Since then, his work has appeared on book covers, advertisements, fashion catalogues, magazines, and CD covers. He has received a gold medal from the Society of Illustrators Los Angeles, and has had his work published in numerous award annuals such as Communication Arts and American Illustration.
Perhaps the most recognizable work amidst his portfolio are the illustrations he has done for Lavalife’s international advertising campaign; appearing on subways, billboards, print and online.
Marcos has given lectures throughout the US and Canada and currently lives in New York City, where he teaches Fashion Illustration at the School of Visual Arts.
These were all over the subway system in Toronto – and they ran for a long time. Personally, I like them. I think that the style is friendly and well illustrated. I wonder if he used Adobe Illustrator with any other applications?
vector fox says
Marcos is amazing!
I hate staring at ads. These ones are art.
Very cool. I agree with vector fox on these.