As Creative Director for a large printing company for over 8.5 years, I was tasked with designing promotional pieces that our sales team could give away. Rather than focus attention on Account Managers, I chose to design a work book for the "creative types".
I assembled pages that would be useful for a person who was tasked with creating displays and packaging. As someone who often doodled images during meetings, I figured that there were others just like me. So I designed it with myself in mind.