Custom workbook for those who design for retail
Designing displays is a specialized profession. Each of the pages in this compact book was designed thoughtfully with some of the finer details taken into consideration.
Retail Point of Sale Design Workbook
As Creative Director for a large printing company for over 8.5 years, I was tasked with designing promotional pieces that our sales team could give away. Rather than focus attention on Account Managers, I chose to design a work book for the "creative types".
I assembled pages that would be useful for a person who was tasked with creating displays and packaging. As someone who often doodled images during meetings, I figured that there were others just like me. So I designed it with myself in mind.


















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