Even fish appreciate great design I suppose.
Until now, most fishing tackle was designed by some dude in hip waders at the cottage. Now, Eric Erickson is taking that art to new heights with lures that appeal to aquatic art lovers as well.
These lures called “POPPERS” may not be popping up all over the tackle shop this season, but rest assured – fish with good taste do not stand a chance. Beware.
“The lures I create are meant to symbolize a modern Trojan Horse. The intent is to entice, engage, and captivate the mind of the observer. They exemplify a time of intimacy with our weaknesses as a consumer. From fast-food to fashion, I enjoy studying why people buy and consume the things they do and the way they do it.”