Design heavyweight José Guízar knows how to take beer packaging design all the way to the top turnbuckle.
This stunning execution is enough to turn a few heads at the bar with their mysteriously-dangerous face mask labels. And like the sport itself – I don’t care if this beer is fake. As a designer, it’s more important to me that it entertains.
This beer has my shoulders pinned even before my lips touch the bottle. An Intercontinental Champion of Packaging Design.
“The whole concept behind the brand and packaging is inspired by the golden era of lucha in the 1950’s, when movie heroes were not Superman or the X-Men but El Santo and his wingmen, who fought creepy monsters driving a silver ’52 Alfa Romeo with surf music on the background. The variety of styles are named after fictional characters also inspired by the vintage lucha style; “Black King” Imperial Stout, “Blond Gomez” Lager and “The Vampire’s Son” Red Ale.”
Toronto, Ontario –
Corona has always been a “brand with one foot in the sand” (I just made that up). Toronto design studio Shikatani Lacroix has done an excellent job creating 9 limited edition bottles that capture that spirit with colourful vector illustrations.
“Now thats a wrap! To promote Corona Extras spring campaign, Find your beach, Modelo Molson Imports commissioned Shikatani Lacroix to create nine Collectors Edition bottle designs, each one a collage of relaxation related imagery such as mountains, lakes, beaches and cottage country.
The objective of the campaign is to help consumers find their happy place, wherever and whatever that may be. The designs reflect Coronas personality as an approachable, confident, smart, timeless, easy going and fun loving premium quality brand.
The colourful images are shrink wrapped on the glass bottles. Since the neck of the bottle is all that is visible in the 6-pack carrier, creative design elements were added to the carrier and to the neck of the bottles to help add excitement and interest.
The packaging design has been so well received it has already won a 2011 PAC Packaging Competition Award.”
Source: thedieline > Shikatani Lacroix
[Read more…] about Beer Packaging – Corona Extra Limited Edition by Shikatani Lacroix
Gary Head Design has produced some elegant beer labels for Pembroke Craft Breweries. A wonderful type choice married with friendly colours. Well done.
I’m thirsty, how about you?
Via: The Dieline
Upper Playground’s line of home accessories connects you to culture and counter-culture. Long known as an innovator among design and fashion establishments in San Francisco, where its original “more than a store” is located, Upper Playground has produced fashions and films that connect the public to world-famous artists and designers as well as emerging talents.
Check out the big Skull Pint Glass ($15)