via: The Dieline
Conceptual brand and packaging design for Cala a Spanish sparkling wine label.
Via: The Dieline
“Cala” in Spanish means “cove”. The main characteristic that the logo tries to capture are fluid, continuous, and elegant. A custom type is created using angles formed by the shape of a star, with interlocking illustration of grapes formation under the type as integrated part of the logo.”
In LOVE’s first project for Diageo Asia, the Manchester-based agency worked with interior designers, Asylum, on the look of the Johnnie Walker House which is set to open in Shanghai. The four story house will be used to market Scottish whisky to Chinese consumers and tell the story of the brand’s history through interactive installation made from materials used in the whisky-making process.
Toronto, Ontario –
Corona has always been a “brand with one foot in the sand” (I just made that up). Toronto design studio Shikatani Lacroix has done an excellent job creating 9 limited edition bottles that capture that spirit with colourful vector illustrations.
“Now thats a wrap! To promote Corona Extras spring campaign, Find your beach, Modelo Molson Imports commissioned Shikatani Lacroix to create nine Collectors Edition bottle designs, each one a collage of relaxation related imagery such as mountains, lakes, beaches and cottage country.
The objective of the campaign is to help consumers find their happy place, wherever and whatever that may be. The designs reflect Coronas personality as an approachable, confident, smart, timeless, easy going and fun loving premium quality brand.
The colourful images are shrink wrapped on the glass bottles. Since the neck of the bottle is all that is visible in the 6-pack carrier, creative design elements were added to the carrier and to the neck of the bottles to help add excitement and interest.
The packaging design has been so well received it has already won a 2011 PAC Packaging Competition Award.”
Source: thedieline > Shikatani Lacroix
[Read more…] about Beer Packaging – Corona Extra Limited Edition by Shikatani Lacroix
“Heres a peek at a packaging project that is currently in the works for Saltwater Marsh Bar-B-Q. A small group of Florida students have been contemplating their own line of Bar-B-Q sauces & needed a little help with the branding portion of thier project. Their open minds, motivation & enthusiasm have made the labeling work a lot of fun I dont think Ive ever met a group students that have been more oganized & on top things its great! We still have a few tweaks here & there to make, but Im so stoked about how the design is shaping up that I couldnt wait to post the progress. Hope you enjoy!”
Issey Miyake is a designer who is known for pushing the limits. His accomplishments as a fashion designer and visual artist are well documented.
This is his take on the Evian water bottle. It’s bright and cheerful and marketable. And judging by the website, the brand has put a significant investment behind promoting it.
Personally, I like it. It’s worthy of sticking a flower into it.
After previously having worked with Jean-Paul Gaultier, Paul Smith and other high fashion designers, French water brand Evian has now gotten together with Japanese designer Issey Miyake. Check out the video clips and images, showcasing the design and design process of the bottle.