When Elon switched over the Twitter bird to an “X” he made Twitter less visible. By matching the black line art of Twitter’s main competitor Threads, he made them look equal. Underestimating how many people are psychologically conditioned to search for the little blue bird on their phones.[Read more…] about Since the logo switch over to “X”, Twitter has become less visible
Branding my family golf tournament was fun. The pay is lousy. But the clientele is pure gold.
For Brands has done a superb job on this branding exercise. Logical and lively and just what the doctor ordered. Nicely done.
Yellow is the new Black
Branding of Ideo Architekci studio from Wroclaw, working on both interior & exterior design, was an incredible experience thanks to both an open-minded owner and clearly set goals.
The idea behind the logo is maximum of flexibility & adjustable logo size and shape based on the ‘Cross Grid’ system.
The basic logo shape expands on different media. The logo becomes a living form, filling out the space & adjusting itself to the ID area.
The ‘Cross Grid’ system gives also a great possibility to create a text fields inside the logo ID structure.
It might be used for various purposes within ID or any other promotional materials.
On the basis of the new flexible logo system, we have designed all necessary corporate materials plus extra elements such as tape, marking spray & yellow markers.
The most characteristic element of the new identity is the design of business cards. They’re made of 3mm transparent material in which the refracting light creates interesting logo reflections depending on the angle of looking at their edges.
The whole branding process was complemented by a web design and brand manual standardizing the use of the new identity.
American Airlines Branding Takes Off
It’s first facelift in over 45 years
Futurebrand has been challenged to visually modernize one of America’s most iconic brands.
American Airlines has unveiled this new Visual Identity. There was no doubt any change for a brand of this scale and history would be met with some polarizing opinions. Those conversations however, are creating one incredible side effect: Brand Awareness.
Futurebrand has done a marvellous job executing. Now, it belongs to the customers. What will they think.
What do you think?
Is it enough to re-energize the brand in this competitive landscape?
I suppose time will tell.
Start a conversation about wherever you like.
American Airlines is a brand that has stood the test of time. However, they knew that in order to move forward they had to bring their branding ahead as well.
This is no easy task for a brand this size. Especially when you break down the details required.
Rather than critique it. I’ve decided to let it prove itself. I’ll reserve judgement after it’s customers and employees have had time to adjust to it.
Microsoft’s 25-year-old logo just got a facelift.
As of today, customers will begin to see the company’s new trademark throughout Microsoft’s websites and on new TV ads. The new corporate symbol will also gradually appear on products in Microsoft’s retail store, per the company blog.
Microsoft’s Jeff Hansen (General Manager, Brand Strategy, Microsoft) told the Seattle Times that the update is meant to “signal the heritage but also signal the future a newness and freshness.” Indeed, the latest logo design (seen below) includes a splash of color and thinner font type that the previous logos.
Via The Huffington Post
What do you think of American Airlines New Logo?
Yikes. Some of these logos are downright awful. Take a look at the rest here.
Thanks for this one Lonewolf.
Check out the development – well into the future.
Graphic design is important. It changes the world because it changes how we see it. Very interesting to see how these brands blossomed along the way through change. That’s the way people should be too. Think about that.
[Read more…] about The Original Logos of Tech Companies Were All Terrible