The Nature Trail is a unique project for Great Ormond Street Hospital, designed to improve the experience for patients aged 1-16 on their way to the operating theatre. A large-scale distraction artwork, called The Nature Trail, which runs along the 50 metre stretch of corridor walls, has been created to help produce a calming, yet engaging, route to surgery.
Magically illuminated and animated 3D animal characters, such as hedgehogs, horses, birds, deer and frogs, appear through the foliage and forest depicted on the bespoke wallpaper, to engage and interact playfully with passers-by.
The interactive installation consists of two main elements — integrated LED panels and customised graphic wallpaper, which are embedded into the walls and cover both sides of the 50 metre stretch of corridor. The animals come to life when censors located in the ceiling sense movement below.
The Nature Trail comprises 70 LED panels, consisting of 72,000 LEDs in total, which are embedded into the wall surface at various heights in order to be accessible to varying eye levels and positions of patients travelling along the corridors. The bespoke printed wallpaper, created by Muraspec, is hospital grade, wipe clean and bacteria resistant.
Paperman was featured in 2012 ahead of Wreck-it Ralph.
In many ways, I enjoyed it more than the feature:
Jim Hill is an award-winning entertainment writer who lives in New Boston, NH. Over the past 30 years, he has interviewed hundreds of veterans of the animation & themed entertainment industry and written extensively about The Walt Disney Company.
Jim is currently working on a behind-the-scene history of the development & construction of Disneyland. For his more immediate musings on movies, TV shows, books and theme parks, please check out his blog, jimhillmedia.com.
Read more here.
Get a closer look at the technology and technique behind it:
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This time the objective is Marketing
Last July, Vectorvault was fortunate enough to be introduced to the Research and Development Team at Niagara College. They have been building some key infrastructure for us. And as we “Round Third” on this project’s completion, we find ourselves working with another talented Niagara College group. This time, specifically related to Marketing. Lighting apparently, can strike twice.
Vectorvault presented as a project
July seems like a long time ago as I braved some deadly weather to drive to Niagara on the Lake Today. I met with Professor Malcolm H. and David D – Great guys. Both of them made me feel very at ease, and had nothing but high praise for the second year Marketing class that I presented to Today.
I think that it went well. Most of it was just speaking about where Vectorvault came from and where it fit in the marketplace. I raced through allot of slides and tried my best to “boil it down” the best that I could.
Optimistic and Supportive
As I rolled my eyes across the faces in the room today, I could see “the wheels turning”. I hope that will translate into some creative approaches and curiosity. I am confident that wherever it ends up, Vectorvault will be advantaged by alternative perspectives and imaginative solutions.
I’m looking forward to watching it unfold. And I’m providing all the ingredients necessary for an ambitious team to really stand out. I’m excited for them and us.
Malcolm, David and the entire class, Thanks for listening today. Just remember, I’m listening as well. Let’s keep the lines of communication open along with our minds. Good luck.
* Expand this post for some vector inspiration:
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It makes sense when you split it in two
I’ve always wondered how a lock and key work together. This simple animation has cleared it up for me.
Such a complex mystery “unlocked” with one smooth motion diagram.
I get it now.
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