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Vectorvault Tours the Niagara College Campus
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Niagara-on-the-Lake, Ontario, Canada –
Teaming up to change the way we interact with vectors and the talented people who create them
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Vector Spotlight : Salt and Pepper : Porter Airlines
Toronto, Canada –
You already know how we feel about Porter Airlines. We love the style of this Canadian Brand.
When other carriers are “phoning it in“, Porter takes service back the good ol’ days when travel itself was an adventure. And it works.
They make it fun. They celebrate destinations like Chicago with the right temperament of music and delightful vector animation. Toronto’s own Salt and Pepper are responsible for this charming spot, with social media touch points and apps to really make it fly.
Salt and Pepper:
A client referred Porter to us, with our initial assignment to create a single animation showcasing a new flight route. On the success of that piece, we were commissioned to create a series of animations to increase the strength of the Porter brand online, and send audience engagement soaring. Even with all the travel we put Mr. Porter through, he always arrives happy and ready for his next adventure – just like Porter’s passengers.
We wrote about Porter back in 2009, and then followed up again in 2011 when Vectorvault Members asked for an update. It’s a David and Goliath story that really gives faith to younger brands. They have successfully competed on service, price and marketing with some tough airlines. The cherry on top is an advertising campaign that consumers actually like and notice. In the North American Travel Market, that is no easy task.
The entire brand positioning is so well thought out and tailored to an audience that adores it. They keep it in step with friendly vector illustrations and clear messaging. Someone did their homework.
Now, if there is one thing that most people know about Torontonians, it is that
We are at war with the Racoons.
Of all the mascots they could have chosen, it took guts to go with a “nightime garbage bandit” to represent their brand. In Toronto, that’s risky. But it works. And although it is against my blood oath to say this:
“That little racoon is adorable” – There. I said it.
Perhaps one day there will be peace among our peoples.
Now, I’m biased because our home base is also Toronto. Plus, we’re nuts about vector animation in general. It’s a one two punch. We could not resist.
This year, we have seen some incredible work come out of this city. This brand just so happens to be one of our favourites. One thing is for certain: We have Salt and Pepper on the Vectorvault Radar. You should too. Great work.
Porter flights take off from the heart of Toronto’s business and tourism districts. Billy Bishop Toronto City Airport provides an unrivaled advantage for quick, easy, first class access for pilots and passengers.
If you are traveling in or out of Toronto, check with Porter first.
Unfortunately, traveling in style like this may just spoil you. You have been warned.
Watch the video from this 2009 Vectorvault post. Porter knows a few things about what makes travellers “tick”:
*PLEASE NOTE: ALL of Porter Airlines identity and branding was provided by Wink Creative
Featured Vector Artist – 123KLAN
Montréal, Quebec, Canada –
We’re excited today to feature Montréal-based vector artists 123KLAN and they have some of the most fantastic work we have ever seen. These guys should be an inspiration to all of us vector artists. Amazing talent is truly displayed across all their work. Check it out!
WHO THE HELL IS 123KLAN?
If you never heard about us before, there are only 3 options:
– You are Tom Cruise
– You still believe in marketing
– You come from another galaxy.
“Just in case you want to know a bit more about us, these are all the good reasons to work with us.
We are stupid like Ghandi, funny like Public Enemy, handsome like Stephen Hawking, clever like David Hasselhof, Hot like Jackie Stallone, dead like yoda, cooler than LL COOL J, smart like Sarah Palin, selfish like the Dalai Lama, lying like a marketing manager, skilled like Snooki, dangerous like E.T. and least not last free like Arnold Shwarzenegger.”
“IN-HOUSE ABILITIES:
We don’t do marketing, we are free like the soup dragons, we don’t care about your needs, we lie all the time, we are lazy, stubborn, super confident, arrogant but unfortunately super talented, we’ll tell you bullshit to make you feel confident, we’ll maybe work for you if you have enough money but drunk, we don’t care about the opportunities you will give us to work for you even if you own a big brand because you need our skills to look young and fresh.
So if we decide to work for you, you are the lucky bastard.”
QUOTE:
Don’t live your dream, dream your life!
We are huge fans of these Canadian-based vector artists and will continue to keep our eye on them. You all should too!
See more:
http://www.123klan.com
http://www.behance.net/123klan
CANADA DAY FLYER – Using Vectorvault vectors
Toronto, Canada –
Canada Day is a special time for many in the Great White North. On one hand it is a national celebration of this great country, and on the other hand it’s a terrific excuse for a great party.Our friends at United Force Productions have always used this occasion to throw some of the most legendary events. This year is no exception.
What has caught our attention this year is that they have chosen to design their invitations using the VECTORVAULT vector collection. The result’s speak for themselves.
“We needed to put together a flyer that would turn some heads, but we also needed to do it fast. The Vectorvault series we purchased really helped out. It was affordable, easy to use, fast to download and the quality was great. We’re really happy with the results. Highly recommended.”
– Brent Richardson
United Force Productions
We are flattered. Thanks, and great job fellas!
ADVERTISING AND ART COLLIDE – BRANDED™
Toronto, Ontario –
Adam Jarvis is a creative director. He has enjoyed a successful 14 year career building brands for some of the world’s most noticeable names. Adam is also a classically trained painter and illustrator. These two sides of his creative life have been in constant conflict for many years. The strategic side of his brain and the free spirited artistic side finally collided in the form of an art show entitled BRANDED™. The show consisted of 12 female vector portraits created entirely out of logos. See how many you can find.
“My business life has been focused on building brands – designingadvertisements that sell things.
My artistic life has primarily been about the female form – painting portraits of women as powerful and magical characters.
Shortly after the birth of my daughter Olivia this year, I stumbled upon a place in which the two collide.
My new collection BRANDED™ is a series of 12 portraits. 4 of which are multi-layerd between 5 sheets of glass. Each digitally created piece is comprised from a pool of thousands of logos collected across my career as a graphic designer.
The subjects are also brands themselves. Transformed into goddesses of capitalism.
As consumers, are we defined by the brands we buy?Collectively are we the sum of our purchases?
The answer is the question – BRANDED™
Dedicated to my wife Natalie, my daughter Olivia,
and the memory of Gerald Caracciolo (June 22, 1957 – May 25, 2006)”
– From the BRANDED™ gallery program by Adam Jarvis
In addition, Adam also composed small poems to accompany each of his pieces to give you a sense of personality for each. The idea was that if a customer would identify with a piece on a personal level, they would take her home. His instincts were correct. All of these prints sold out.
