It’s Go Time
There are a few ways to approach a logo. At Vectorvault, we try our best to offer up a few options so that you can provide your client with some range. So, what are you waiting for kid? Go get ’em!
by David Airey
There are a lot of books out there that show collections of logos. But David Aireys Logo Design Love is something different: its a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. – Tom Geismar, Chermayeff & Geismar
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Why one logo is more effective than another
How to create their own iconic designs
What sets some designers above the rest
Best practices for working with clients
25 practical design tips for creating logos that last
|Trace your bitmaps with Vector Magic|
Yikes. Some of these logos are downright awful. Take a look at the rest here.
Thanks for this one Lonewolf.
Check out the development – well into the future.
Graphic design is important. It changes the world because it changes how we see it. Very interesting to see how these brands blossomed along the way through change. That’s the way people should be too. Think about that.
[Read more…] about The Original Logos of Tech Companies Were All Terrible
Lobster Love is an exciting food event for those who just can’t seem to get enough of this delicious crustacean. It’s not for those who like lobster. It’s for those who love it.
July 19, 2012 is when the event kicks off at the Evergreen Brickworks. Tickets are moving fast, so snap it up.
Take a closer look at the other versions of this logo here.
[Read more…] about Lobster Love Logo by Adam Jarvis
Logos are everywhere. Sometimes we find ourselves reading them without reading them. In fact, we probably absorb a few thousand every day without even knowing it.
Now here’s your chance to see just how many of those colorful little eyesores you have retained with this clever little test. See how you rank. I think you may even surprise yourself.
By Bill Gardner of logolounge
Trend-watching, until recently, has largely been an exercise in watching connections form between direct associations. Photoshop releases a new filter, and voila – entire raft of logos take on that effect. A particular illustration style is featured in a successful advertising campaign or movie, and in what seems like minutes, the flavor of that art starts to enhance corporate identities.
Periodically, something truly surprising and unexpected pops up. Finding those little treasures are one of the great perks of categorizing 27,000 logos, as LogoLounge and a talented panel of judges just did in preparation for our fourth book. But there’s always that natural undercurrent of influence that touches this design and that, a drift of scent, a faint change in air temperature. It’s there, but almost not.
This year, however, it seems as though there has been a change in the nature of trends themselves. Instead of a hub-to-spoke relationship in which trends fan out from a central source, prevailing tendencies in logo design now seem to send out long underground runners that poke through the dirt in unrelated, unexpected places, anywhere in the world. It’s harder and harder to trace the rhizomatous spread of ideas anymore – which truly is a good thing.
What follows are 15 trends that have indeed popped up all over the world. Overcasting them all are prevailing winds that are worth noting first:
And now, the trends. Please remember that they are gathered here to chart long-term movement or change, not to offer design suggestions. It’s a living history. The key is to study the trends, then evolve forward – as far forward as you can leap – from them.
Imagine what astrophysicists would label a supernova or the eruption and attendant explosion of a star. In a light show reminiscent of the jump to hyperdrive in the original Star Wars, these logos attack the challenge of motion head on. For years we’ve seen marks that have created the impression of motion from a profile perspective using streaks or blurs to signify speed.
These examples drive a field of elements toward or away from the viewer using a variety of methods. The LodgeNet logo (by Jerry Kuyper) advertises the company’s in-room movie service by flying a picture at you with a smart explosive technique. This blast is simple in construction and void of halftone – particularly interesting considering the product is an online commodity that could easily have justified overboard solutions replete with RGB trickery.
1. Jerry Kuyper for LodgeNet 2. Gabi Toth for Halo Consulting 3. Crave Inc. for IQ Beverage Group 4. Mirko Ilic Corp. for Dr. Zoran Djindjic Fund