Catania, Sicily, Italy –
It takes a special talent to create simple branding. Vector art is the perfect platform for simplicity because it allows gifted designers like Antonio Calvino to use type and shape precisely and creatively.
His collection of logo volumes is a fantastic example of timeless branding. Something we all as designers should strive for. Well done Antonio:
A Guide to Creating Iconic Brand Identities
by David Airey
Feed your bookshelf
There are a lot of books out there that show collections of logos. But David Aireys Logo Design Love is something different: its a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. – Tom Geismar, Chermayeff & Geismar
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.
Readers will learn:
Why one logo is more effective than another
How to create their own iconic designs
What sets some designers above the rest
Best practices for working with clients
25 practical design tips for creating logos that last
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These books will inspire you:
Yikes. Some of these logos are downright awful. Take a look at the rest here.
Thanks for this one Lonewolf.
Check out the development – well into the future.
Graphic design is important. It changes the world because it changes how we see it. Very interesting to see how these brands blossomed along the way through change. That’s the way people should be too. Think about that.
[Read more…] about The Original Logos of Tech Companies Were All Terrible
Lobster Love is an exciting food event for those who just can’t seem to get enough of this delicious crustacean. It’s not for those who like lobster. It’s for those who love it.
July 19, 2012 is when the event kicks off at the Evergreen Brickworks. Tickets are moving fast, so snap it up.
Take a closer look at the other versions of this logo here.
[Read more…] about Lobster Love Logo by Adam Jarvis
Logos are everywhere. Sometimes we find ourselves reading them without reading them. In fact, we probably absorb a few thousand every day without even knowing it.
Now here’s your chance to see just how many of those colorful little eyesores you have retained with this clever little test. See how you rank. I think you may even surprise yourself.